In the video titled “5 Effective SEO Techniques Discussed by Nathan Gotch,” Nathan shares his favorite techniques that have proven to work 99% of the time. By implementing these techniques, Nathan was able to achieve a remarkable increase of 386% in organic search traffic. If you’re looking to improve your SEO performance and elevate your game, this video is a must-watch. Nathan covers a range of techniques, including the merger technique, using AI for content opportunities, the reverse silo technique, creating linkbait with AI, and fixing keyword cannibalization. Each technique is explained in detail, providing valuable insights and actionable steps to take.
Nathan Gotch, the founder of Got SEO Academy and author of The SEO Entrepreneur, is here to share his expertise on how to elevate your SEO game with five highly effective techniques. These techniques have been tried and tested, resulting in a remarkable 386% increase in organic search traffic. In this video, Nathan dives into the merger technique, using AI to find untapped content opportunities, the reverse silo technique, creating linkbait with AI, and fixing keyword cannibalization. If you’re ready to take your SEO performance to the next level, this video is a valuable resource that will provide you with actionable strategies to implement and achieve outstanding results.
Technique 1: Merger Technique
The merger technique is a powerful SEO strategy that involves merging a dead business into your own and redirecting its traffic to your website. This technique has been proven to deliver exceptional results, and many industry experts, including Neil Patel and WebFX, have successfully utilized it to skyrocket their organic search traffic.
To implement the merger technique, you need to first find opportunities using a tool like Spamzilla. Spamzilla is an excellent resource that allows you to search for expired domains that can be potentially merged with your own business. It provides various filters and options to refine your search based on your location and preferences.
Once you have identified relevant domains through Spamzilla, the next step is to research and vet these opportunities. It is crucial to examine the relevance, link profiles, anchor text, history, and indexing status of the domains. This thorough analysis ensures that you choose domains with high-quality link profiles that align with your target site.
After selecting a suitable domain, it’s time to proceed with the merger process. Start by getting dedicated hosting for the acquired domain to have complete control over the redirects. Then, map out every page on the acquired domain that has backlinks, using tools like HF Site Explorer to identify the most valuable links. If relevant pages don’t exist on your site, create pages that support the new links.
Lastly, implement redirects on a page-by-page basis. Use a tool like the Redirection plugin for WordPress to easily manage and import the necessary redirects. It’s important to be patient as the results may take up to six months to fully manifest. Remember to keep the quantity of redirects moderate and ensure that you have a strong UX and content foundation on your website before implementing this technique.
Technique 2: AI for SEO Content Opportunities
Artificial Intelligence (AI) technology can greatly enhance your SEO efforts by helping you identify untapped content opportunities. By utilizing AI prompts in tools like ChatGPT and consulting Google Search Console, you can discover keywords with poor rankings and create new content to support them.
To begin, open ChatGPT and use the provided prompt to generate valuable keyword ideas. This prompts the AI to provide suggestions based on your query, enabling you to uncover clustering opportunities. Clustering opportunities refer to keywords where the current top-ranking page might not be optimized well enough, presenting an opportunity for you to create new content that targets those keywords effectively.
Once you have identified the clustering opportunities, head over to Google Search Console and navigate to the Performance section. Select “Search Results” and click on “New” to create a custom query. Enter the code provided and filter the results by position greater than 50. These keywords with poor rankings represent untapped potential that you can leverage by creating high-quality content to rank higher in search results.
By utilizing AI technology and analyzing your existing content, you can ensure that you are optimizing your website effectively and targeting keywords that have the potential to drive significant organic traffic.
Technique 3: Reverse Silo Technique
The reverse silo technique is a powerful SEO strategy that prioritizes content for link acquisition and improves overall site authority.
To implement this technique, you need to drive backlinks to specific content assets on your website. By attracting high-quality backlinks to these assets, you can increase their authority and improve their performance in search engine rankings. This, in turn, boosts the overall authority of your website and positively impacts the performance of other important pages.
For example, let’s say you have a specific page on your website that offers unique and valuable information about a particular topic, such as Candy Funhouse’s Chief Candy Officer position. Despite this page not receiving a significant amount of traffic, the purpose here is to attract backlinks from authoritative sources. These backlinks contribute to the overall authority of your website, resulting in improved rankings for other pages.
Implementing the reverse silo technique requires a strategic approach to content creation and link building. By identifying valuable content assets and actively promoting them to attract backlinks, you can boost your site’s authority and drive more organic traffic.
Technique 4: AI for Linkbait Creation
AI can also be utilized to create effective linkbait pages that attract backlinks. Linkbait refers to content that is designed to be highly shareable and attracts a large number of backlinks naturally.
Start by identifying competitor’s tools or software that have attracted backlinks. Tools and software are often highly sought after by users, making them excellent linkbait opportunities. Use tools like HRA Site Explorer to conduct a thorough analysis of your competitors’ backlink profiles.
After identifying the linkbait opportunities, utilize AI tools such as ChatGPT and the WP Coder plugin. ChatGPT can generate creative ideas and content for your linkbait pages, while the WP Coder plugin allows you to easily incorporate the AI-generated code into your WordPress site.
By creating engaging and valuable linkbait pages, you can attract backlinks naturally from other websites that find your content useful. This significantly enhances your website’s authority and visibility in search engine results.
Technique 5: Fixing Keyword Cannibalization
Keyword cannibalization occurs when multiple pages on your website target the same keyword. This can lead to confusion for search engines and negatively impact your rankings. To mitigate keyword cannibalization, it is important to identify and fix the issue.
To identify keyword cannibalization, utilize tools like Google Search Console and HFS. Look for fluctuating ranking positions and ever-changing ranking URLs for your targeted keywords. These inconsistencies are often indicators of keyword cannibalization.
Once you identify the affected pages, you can fix keyword cannibalization by optimizing each page to focus on one primary keyword phrase. Review your content and ensure that each page’s content aligns with its primary keyword. By doing so, you provide search engines with clear signals about each page’s intent, reducing confusion and improving rankings.
In cases where you have multiple keywords with similar intents, consider creating new pages with different keyword intents. This allows you to separate and target each keyword effectively, further reducing keyword cannibalization and optimizing your website for improved search engine rankings.
Conclusion
Implementing these five SEO techniques can significantly improve your website’s performance and increase organic search traffic. The merger technique, AI for SEO content opportunities, reverse silo technique, AI for linkbait creation, and fixing keyword cannibalization are proven strategies that deliver results.
By leveraging tools such as Spamzilla, ChatGPT, Google Search Console, and HFS, you can identify valuable opportunities and optimize your website for improved rankings. Remember to approach each technique strategically and prioritize quality content and link acquisition.
Nathan Gotch’s video offers valuable insights and practical guidance on implementing these techniques. By following his advice and applying these SEO strategies, you can elevate your SEO game and achieve outstanding results in organic search traffic.