Have you heard of the website that reached 6 million traffic in just a month with no original content? In this video by Matt Diggity, you’ll get the opportunity to hear the story from the owners themselves who were making $19,000 per day from that website. The website, called Conch House, became a sensation in the SEO world when it was revealed that it had zero percent original content and was copy-pasted. The owners bought an old domain with a good backlink profile and published thousands of pages per day to build topical authority. Despite receiving a manual action from Google and being de-indexed, the website made $800,000 in just two months. The owners believe that networking is an important SEO skill and emphasize the significance of AI, on-page and off-page optimization for future success. They also advise new SEOs to start with smaller sites, focus on on-page optimization, learn how to build backlinks, and gradually scale up. If you’re interested in learning more about their journey, make sure to watch the video and hear the owners’ full story.
Introduction
In this article, we will dive into the fascinating story of the owners of Conch House, a website that achieved a staggering 6 million monthly traffic and generated $19,000 per day in just one month. What makes this story even more intriguing is that the website had zero percent original content. We will explore their website strategy, surprising results and growth, the challenges they faced with a manual action from Google, their decision to reveal themselves and build partnerships, their content strategy and automation process, their team size and tools, and their success with expired domains.
Background of the Website
The story of Conch House begins with its incredible success, reaching 6 million monthly traffic in just one month. The owners were making a remarkable $19,000 per day from the website. This instant success caught the attention of the SEO community, and the website became a viral sensation. However, this also led to a manual action from Google, which de-indexed the website. Sometime later, the owners decided to reveal themselves and agreed to an interview, providing valuable insights into their journey. Despite the setback, Conch House managed to generate $800,000 in just two months, highlighting the immense potential of their unconventional website strategy.
Website Strategy
Conch House implemented a unique website strategy that went against conventional norms. Instead of creating original content, they copy-pasted content from various sources. They leveraged an old domain with a good backlink profile, which contributed to their rapid rise in traffic. Additionally, the website covered a wide range of niches, allowing them to capture a larger audience. The project cost was relatively low, with $3000 spent on the domain and $1500-$2000 per month for server bills. This resulted in an impressive profit margin of 95%.
Surprising Results and Growth
The success of Conch House took the owners by surprise. They were astonished by the amount of money and traffic they received. To maintain their momentum, they published thousands of pages per day to build topical authority. They also shared their content on social media and in Facebook groups, which sparked mixed reactions from the audience. However, during the initial phase, Conch House experienced a period of rapid growth, often referred to as the honeymoon period.
Manual Action and De-indexing
Despite their initial success, Conch House faced a significant setback when Google issued a manual action against their website and de-indexed it. This manual action had a profound impact on the website’s ranking and relevance. Although their website was not considered high-ranking, Google’s action affected their ability to reach their target audience. To overcome this challenge, the owners anticipated a core algorithm update that could regulate the website and improve its user metrics.
Coming Out and Building Partnerships
In an unexpected turn of events, the owners of Conch House decided to reveal their identities and connect with influential people in the industry. They believed that networking is an essential SEO skill and sought to build partnerships for future ventures. By coming out and sharing their story, they hoped to establish credibility and create valuable connections that could benefit their website and future endeavors.
Content Strategy and Automation
Conch House employed a content strategy that revolved around a content loophole from Amazon. They copy-pasted data from Amazon and added keywords to provide value to users. Automation played a crucial role in their process, enabling them to copy and paste content, add keywords, and publish pages at scale. They leveraged a million keywords obtained from analyzing Amazon affiliate websites. To avoid competition with the same keywords, they used different domains. While Google doesn’t prioritize copied content, Conch House focused on keyword optimization and content copying to achieve their desired results.
Team Size and Tools
Despite their massive success, Conch House operated with a relatively small team size. They had around six people working on the project, with one virtual assistant handling specific tasks. The team greatly benefited from automated tools, which provided significant leverage. With the help of these tools, Conch House was able to publish a staggering 2000 posts per day. This feat usually requires a team of 100 people or specialized software. The accessibility of AI technology played a crucial role in their ability to achieve such scale with limited personnel.
Success with Expired Domains
One of the key elements of Conch House’s strategy was the use of expired domains. They found success in buying old domains with a strong backlink profile and decent reputation. The success rate for converting expired domains was around 1 in 5. Domain relevance and a strong backlink profile were crucial factors in the success of this strategy. Conch House acquired the domain of a resort website called Conch House for $2.8k. Comparable domains were priced at $10k-$12k. This particular domain had a Domain Rating (DR) of 32 and had strong links from reputable sources such as The New York Times and The Guardian.
Conclusion
The story of Conch House is a remarkable tale of unconventional success in the world of SEO. Despite facing challenges such as a manual action from Google and fluctuations in website ranking and relevance, the owners of Conch House were able to generate significant traffic and revenue. Their unique website strategy, content automation, and leveraging of expired domains played pivotal roles in their success. By revealing themselves and building partnerships, the owners of Conch House demonstrated the importance of networking in the SEO industry. This story serves as an inspiration for aspiring SEO professionals and highlights the potential and opportunities that exist in the online landscape.