In a recent interview with Niche Pursuits, SEO expert Nathan Gotch shared his valuable tips on keyword research and content creation. With over a decade of experience in the field, Nathan discussed his journey in SEO, from learning in 2011 to building his own sites and acquiring clients. He emphasized the importance of driving revenue and providing valuable content to users through keyword research, suggesting starting with transactional, high buyer intent topics. Nathan also highlighted the significance of creating high-value pages, optimizing existing keywords, and prioritizing a long-term vision to build a brand. By partnering with experts and gaining hands-on experience, he believes success in SEO becomes easier.
Nathan Gotch’s expertise in SEO is evident in his insightful advice on various aspects of the field, including keyword research, competitor analysis, and content creation. His approach focuses on updating existing content before creating new material and prioritizing high-value keywords that can generate revenue. Nathan’s tips cover a wide range of topics, from utilizing ChatGPT in keyword research to the importance of links and creating linkable assets. He also stresses the significance of being involved in one’s niche and establishing authority to succeed in SEO. With Nathan’s wealth of knowledge and experience, listeners are sure to gain valuable insights into their SEO strategies.
Nathan’s Journey in SEO
Nathan Gotch, founder of Gotch SEO, has had an incredible journey in the field of SEO. It all began in 2011 when he first started learning about search engine optimization. Like many others, Nathan was drawn to SEO because of the potential it offered to drive organic traffic to websites. He wanted to know how to improve his own websites’ visibility and attract more visitors.
After gaining knowledge and experience, Nathan decided to take his SEO skills to the next level by building his own sites and acquiring clients. This step allowed him to not only apply his knowledge practically but also to help other businesses grow their online presence. It was a significant turning point in his career.
Nathan’s Approach to Keyword Research
When it comes to keyword research, Nathan’s approach revolves around driving revenue and providing valuable content to users. He understands that keywords are the foundation of SEO and play a crucial role in attracting the right kind of audience. Nathan suggests starting with transactional, bottom-of-the-funnel topics that have high buyer intent. These topics are more likely to lead to conversions and generate revenue.
To determine the most profitable keywords, Nathan recommends researching products sold on platforms like Amazon. Analyzing the keywords associated with successful products can give insights into which keywords have the potential to drive revenue. This strategy puts the focus on keywords that are already proven to have buyer interest.
Creating High-Value Pages and Supporting Content
Nathan emphasizes the importance of creating high-value pages and supporting content at a granular level. High-value pages are those that provide comprehensive and valuable information to users, making them more likely to engage and convert. Nathan believes that investing in creating high-quality and informative content is crucial for long-term success in SEO.
Implementing the 80/20 principle, Nathan suggests allocating 20% of content for experimenting with trending keywords and creating link bait assets. This approach allows for staying up-to-date with the latest trends and attracting attention through authoritative content. By allocating a portion of content for experimentation, it creates room for innovation and staying ahead of the curve.
Optimizing Existing Keywords for Rankings and Clicks
For existing sites looking to improve their rankings and increase clicks, Nathan advises optimizing existing keywords. By analyzing and identifying underperforming keywords, site owners can make strategic improvements to their content and pages. This optimization can include making changes to the title tags, meta descriptions, and on-page content to boost rankings and attract more clicks.
Nathan believes that even keywords in positions 50 to 100 hold value and shouldn’t be disregarded. While they may not be ranking as high, these keywords still have the potential to drive growth and relevance. It’s essential not to overlook these opportunities as they can contribute to overall success in SEO.
The Value of Keywords in Positions 50 to 100
While everyone strives to rank on the first page of search results, Nathan highlights the value of keywords that fall in positions 50 to 100. These keywords may not have the same level of visibility as top-ranking keywords, but they can still bring in valuable organic traffic. Nathan encourages site owners to focus on these keywords to further expand their reach and attract a wider audience.
By targeting keywords in positions 50 to 100, site owners can tap into untapped potential and increase their visibility on search engine result pages. This strategy helps in establishing authority and relevance in the long run.
Building a Long-Term Vision and Brand
Nathan stresses the importance of having a long-term vision and building a brand rather than just a niche site. In the competitive world of SEO, it’s crucial to think beyond short-term gains and focus on sustainable growth. By building a brand, site owners can establish trust, loyalty, and a strong online presence.
Nathan highlights the value of living in your niche and being actively involved. It’s not just about creating content; it’s about becoming an authority and providing value to your audience. By being actively engaged in your niche, you can establish yourself as an expert and strengthen your brand’s reputation.
Topics Covered by Nathan Gotch
Throughout his journey, Nathan has covered a wide range of topics related to SEO. He has shared his own experiences, insights, and tips to help others thrive in this field. Here are some of the key topics he has covered:
- Nathan’s journey in SEO and how he got started
- Diversifying income streams in SEO
- How to prioritize keywords for maximum impact
- The role of ChatGPT in keyword research and content creation
- The importance of links in SEO
- Strategies for competitor analysis
- Identifying clustering opportunities
- Finding new and trending topics through platforms like TikTok
- The value of hands-on experience and partnering with experts
Nathan’s expertise spans across various aspects of SEO, making him a true authority in the field. His wealth of knowledge and experience make him a valuable resource for anyone looking to improve their SEO game.
Nathan Gotch’s Expertise in SEO
With over a decade of experience, Nathan Gotch has become an SEO expert specializing in keyword research, competitor analysis, and content creation. His extensive knowledge and hands-on experience have allowed him to master these key areas of SEO. Nathan’s expertise has helped countless businesses and website owners improve their online presence and drive organic traffic.
Through his courses, articles, and videos, Nathan shares his insights and strategies. His dedication to the craft of SEO has made him a trusted figure in the industry. He continues to stay up-to-date with the latest trends and developments, ensuring that his audience has access to the most valuable and relevant information.
Updating Existing Content before Creating New
Nathan believes in the importance of updating existing content before creating new content. While creating fresh content is essential, it’s equally vital to ensure that existing content remains relevant and optimized. Nathan suggests regularly reviewing and updating old content to improve its quality, relevance, and search engine rankings.
By prioritizing high-value keywords, site owners can identify which existing pages require optimization and make the necessary changes. This strategy allows for better resource allocation and ensures maximum impact on search engine rankings and user engagement.
Conclusion
In conclusion, Nathan Gotch’s journey in SEO has been a remarkable one. From his early days of learning in 2011 to building his own sites and acquiring clients, Nathan has become an authority in the field. His approach to keyword research emphasizes driving revenue and providing valuable content to users.
Nathan’s expertise in creating high-value pages, optimizing existing keywords, and understanding the value of keywords in positions 50 to 100 sets him apart. He stresses the importance of a long-term vision and building a brand rather than just a niche site.
Throughout his career, Nathan has covered various topics related to SEO, sharing valuable insights and strategies. His expertise in keyword research, competitor analysis, and content creation has made him a sought-after figure in the industry.
By updating existing content before creating new and prioritizing high-value keywords, site owners can maximize their SEO efforts and achieve long-term success. Nathan’s approach serves as a guide for anyone looking to improve their SEO game and build a strong online presence.