Want to create SEO content using AI tools and do it all for free? Well, you’re in luck! In this informative video by Nathan Gotch, he takes you through a 9-step process that covers everything from selecting SEO keywords and crafting an SEO strategy to editing and optimizing your content. Nathan recommends using free SEO tools like Ahrefs and Google bard to find relevant keywords and create an SEO content brief. He also suggests using HubSpot’s AI paragraph rewriter tool and Hemingway editor for content creation and editing. With a focus on on-page SEO, readability, and visual appeal, Nathan gives you all the tips and tricks you need to create AI SEO content that actually ranks well in Google without breaking the bank.
If you’re looking to dive into the world of AI SEO content creation, then Nathan Gotch’s video is a must-watch. In this video, Nathan shows you how to create SEO content using AI tools and, best of all, it won’t cost you a cent! He breaks down the process into nine easy steps, starting with selecting SEO keywords using Ahrefs’ free keyword generator. Nathan also highlights the importance of checking competition, crafting an SEO strategy using chat GPT or Google bard, and creating content with HubSpot’s AI paragraph rewriter tool. With recommendations for editing, optimizing, and promoting your content, this video provides valuable insights for creating AI SEO content that actually ranks well in Google.
Selecting SEO Keywords
When it comes to creating SEO content, one of the first steps is selecting the right keywords. Keywords are the search terms that people use to find information on search engines like Google. By targeting relevant keywords in your content, you increase the chances of ranking higher in search results and attracting organic traffic to your website.
To help you in this process, there are several free SEO tools you can utilize, such as Ahrefs and Google Bard. These tools provide keyword research functionality that helps you find keywords that are relevant to your topic and have a good chance of ranking well.
Using Free SEO Tools like Ahrefs and Google Bard
Ahrefs is a powerful SEO tool that offers a free keyword generator. Simply enter the topic you want to rank for in the search bar and Ahrefs will generate a list of related keywords. It’s important to consider long-tail keywords (phrases with five or more words) as they tend to have lower competition and can be easier to rank for.
Google Bard is another free tool that can assist you in selecting SEO keywords. By using a simple prompt, like a question related to your topic, you can generate a content brief that serves as a roadmap for your SEO strategy. This brief will give you an outline of the sections and subtopics you need to cover in your content.
Finding Relevant Keywords
When using these tools, focus on keywords that are not only relevant to your topic but also align with your target audience’s search intent. Search intent refers to the purpose behind a user’s search query. For example, if someone is searching for “best wood-fired pizza ovens,” their intent is likely to find recommendations and reviews.
Look for keywords that have a good search volume and low keyword difficulty (KD). Keyword difficulty refers to the level of competition for a particular keyword. Targeting keywords with low KD gives you a better chance of ranking higher in search results.
It’s also worth noting that long-tail keywords can bring in highly targeted traffic, as they often indicate more specific search intent. So, don’t overlook the potential of these longer and more specific phrases.
Creating an SEO Content Brief
Once you have identified the keywords you want to target, it’s crucial to create an SEO content brief. This brief will guide you in crafting your content and ensure that you cover all the necessary information needed to rank well in search engines.
The content brief should include the main sections and subsections you plan to cover, along with any specific keywords or phrases you want to target within each section. This structure will help keep your content organized and focused, making it easier for both search engines and readers to understand.
By following these steps and utilizing free SEO tools, you can effectively select SEO keywords that will drive traffic to your content and improve your chances of ranking higher in search engine results pages.
Checking Competition
Analyzing your competition is an essential part of any SEO strategy. By understanding what your competitors are doing, you can identify content gaps, uncover new keyword opportunities, and gain insights into effective SEO strategies.
Analyzing Competitor’s Keywords and Rankings
To get started, conduct a competitor analysis to see which keywords your competitors are ranking for. This can give you an idea of the keywords you should target to compete with them. Tools like Ahrefs and Google Bard can provide valuable insights into your competitor’s keyword rankings.
With Ahrefs, you can enter your competitor’s website URL to see the keywords they rank for. This information can help you identify which keywords are driving organic traffic to their site. Pay close attention to the keywords where your competitors are ranking on the first page of search results, as these are likely the most valuable ones to target.
Google Bard, on the other hand, can provide you with a content brief based on a competitor’s website. By studying their content structure and the keywords they are targeting, you can gain insights into their content strategy and identify gaps in their content that you can fill.
Identifying Content Gaps
Once you have analyzed your competitor’s keyword rankings, look for content gaps that you can capitalize on. Content gaps are topics or keywords that your competitors are not targeting or have not fully optimized. By creating content around these gaps, you can attract organic traffic that your competitors are missing out on.
To identify content gaps, compare your own keyword research with the keywords your competitors are ranking for. Look for keywords that have a good search volume but lower competition. These are the keywords that your competitors may have overlooked or not fully optimized their content for.
Remember to consider the search intent behind these keywords. If you can provide better and more comprehensive content that satisfies the search intent, you have a higher chance of attracting traffic to your website.
Understanding Competitor’s SEO Strategies
While analyzing your competitor’s keywords and content gaps, also pay attention to their overall SEO strategies. Look for patterns in their on-page optimization, such as keyword placement in titles, URLs, and meta descriptions. This can give you insights into their SEO practices and help you optimize your own content accordingly.
Keep an eye on their content structure, headings, and use of bullet points as well. These formatting techniques contribute to better readability and user experience, which are crucial factors that search engines consider when ranking content.
By understanding your competitor’s SEO strategies, you can learn from their successes and failures and apply those lessons to your own content creation.
Crafting an SEO Strategy
Crafting an effective SEO strategy is essential for achieving your content goals and driving organic traffic to your website. A well-defined strategy helps you stay focused and ensures that your SEO efforts align with your overall business objectives.
Setting Goals and Objectives
Start by setting clear goals and objectives for your SEO strategy. What do you want to achieve with your content? Do you want to increase organic traffic, drive conversions, or improve your search engine rankings?
Establishing specific and measurable goals will help you stay on track and evaluate the success of your SEO efforts. For example, your goal could be to increase organic traffic by 20% within the next six months.
Defining Target Audience
Understanding your target audience is crucial for creating SEO content that resonates with them. Identify your ideal customer persona and conduct thorough research to understand their needs, preferences, and pain points.
By knowing your target audience, you can tailor your content to provide the information they are seeking and use the language and tone that resonates with them. This will not only attract more relevant traffic to your website but also improve user engagement and conversions.
Developing a Content Plan
Based on your goals and target audience, develop a comprehensive content plan. This plan should outline the topics, keywords, and formats you will focus on to achieve your SEO objectives.
Start by brainstorming a list of topics that are relevant to your business and align with your target audience’s interests. Use your earlier keyword research to identify the most valuable keywords within those topics.
Consider various content formats, such as blog posts, videos, infographics, or podcasts, and determine which formats best suit your target audience’s preferences and the information you want to convey.
Creating a Content Calendar
To stay organized and consistent, create a content calendar that outlines when and how you will publish your content. A content calendar helps you plan your content in advance, ensure a consistent publishing schedule, and stay on top of important dates and events.
Include the topics, keywords, and formats in your content calendar, along with the intended publish dates. This will help you prioritize your content creation efforts, identify any gaps in your content plan, and ensure that you consistently produce high-quality SEO content.
By following these steps, you can develop an effective SEO strategy that aligns with your business objectives and resonates with your target audience. A well-crafted strategy sets the foundation for successful SEO content creation.
Creating Content with AI
AI technology has revolutionized the way content is created and can be a valuable tool in your SEO content creation process. From generating content ideas to improving readability, there are several AI tools available that can enhance your content creation efforts.
Using HubSpot’s AI Paragraph Rewriter Tool
HubSpot offers an AI-powered paragraph rewriter tool that can assist you in creating content with ease. This tool helps you flesh out each section of your content brief by generating content based on your outline.
You can use the AI paragraph rewriter tool by copying and pasting your content outline into a HubSpot blog post. Highlight each section, click the lightning icon, and expand HubSpot’s AI will write the content for you based on the outline.
While the generated content may not be perfect, it provides a starting point for you to work on. Use your knowledge and expertise to make improvements and add your unique touch to the content.
Leveraging Hemingway Editor for Content Editing
Once you have created the initial draft of your content, it’s essential to edit and refine it for clarity, conciseness, and readability. One AI tool that can assist you in this process is the Hemingway Editor.
The Hemingway Editor analyzes your content and provides recommendations to improve sentence structure, eliminate unnecessary words, and enhance readability. It highlights complex sentences, passive voice, adverbs, and other elements that may hinder readability.
By leveraging the Hemingway Editor, you can ensure that your content is clear, concise, and engaging. The tool helps you craft content that is easier to read and understand, which can contribute to better user experience and improved SEO performance.
Enhancing Content Quality and Readability
AI tools can play a significant role in enhancing the quality and readability of your content. However, it’s important to remember that AI tools are tools, not substitutes for human creativity and expertise. While AI can assist with generating and editing content, the final output should always go through a human review and refinement process.
Use AI tools as a starting point and leverage your knowledge and expertise to add value to the content. Make sure the content is well-researched, accurate, and provides unique insights or perspectives. Additionally, inject your brand’s personality and tone into the content to make it more relatable and engaging for your target audience.
By combining the power of AI tools with your own expertise, you can create SEO content that is informative, engaging, and optimized for search engines.
Editing the Content
Once you have created the initial draft of your SEO content, it’s time to fine-tune and polish it through the editing process. Editing involves proofreading, correcting grammar mistakes, improving sentence structure, and ensuring proper keyword placement.
Proofreading and Correcting Grammar Mistakes
Start by proofreading your content to identify and correct any grammar, spelling, or punctuation mistakes. Use a spell checker and grammar checker tool, such as the one available in Google Docs or Microsoft Word, to help you catch and rectify any errors.
Additionally, read through the content carefully to ensure that sentences flow smoothly and make sense. Correct any awkward or confusing sentences and ensure that the content is clear and easy to understand.
Improving Sentence Structure and Flow
Effective content should have a logical flow and well-structured sentences. Read through your content and make improvements to sentence structure and flow where necessary. Consider rephrasing or rearranging sentences to improve clarity and readability.
Use transitional words and phrases to connect ideas and help the content flow smoothly. This makes it easier for readers to follow along and enhances the overall reading experience.
Ensuring Proper Keyword Placement
While editing your content, pay attention to the placement of your target keywords. Ensure that they are naturally and strategically integrated into the content. Keywords should fit seamlessly into the text and not appear forced or out of place.
Place keywords in important areas such as titles, headings, and the first paragraph of the content. This helps search engines understand the topic of your content and improves the chances of ranking higher in search results.
By editing your content effectively, you can ensure that it is polished, error-free, and optimized for both search engines and readers. A well-edited piece of content enhances its credibility, readability, and SEO performance.
Grading the Content with AI
To evaluate the effectiveness of your SEO content, you can use AI tools to grade and assess its quality. AI-powered tools can provide valuable insights into how well your content is optimized and how it measures up against best practices.
Using AI Tools to Evaluate Content
Tools like Chat GPT can be utilized to grade your content and provide feedback based on AI analysis. By using a specific prompt, you can assess the quality, readability, and relevance of your content.
For example, prompt Chat GPT with a request to grade your content and it will provide a score and recommendations to improve. This AI analysis can highlight areas where you can enhance your content to make it more effective and engaging.
Measuring SEO Effectiveness
In addition to grading content, AI tools can help measure the SEO effectiveness of your content. They can provide insights into how well your content is optimized for search engines and suggest improvements to increase visibility.
Some AI tools offer SEO analysis features that evaluate various on-page SEO factors, such as keyword placement, meta tags, and readability. These tools can help you identify areas where your content can be optimized to improve its search engine rankings.
Identifying Areas for Improvement
By utilizing AI tools to grade your content and evaluate its SEO effectiveness, you can identify specific areas for improvement. Whether it’s improving readability, enhancing keyword optimization, or refining the overall quality, AI insights can guide you in making necessary adjustments.
AI analysis complements human expertise by providing an objective assessment of your content’s strengths and weaknesses. By leveraging both AI tools and your own knowledge, you can continuously improve and refine your SEO content.
Optimizing and Enhancing the Content
Optimizing your SEO content is crucial to ensure that it is well-aligned with search engine algorithms and attracts organic traffic. By implementing on-page SEO techniques and enhancing key elements, you can improve the visibility and relevance of your content.
Implementing On-Page SEO Techniques
On-page SEO refers to the optimization strategies that you can apply directly on your web page to enhance its visibility in search engine results. Here are some on-page SEO techniques you can implement:
- Keyword Placement: Ensure your target keywords are strategically placed in titles, headings, subheadings, and throughout the content. This helps search engines understand the topic of your content and improves its chances of ranking higher.
- URL Optimization: Include your target keywords in the URL structure of your web page. A concise and keyword-rich URL can help search engines and users understand what the page is about.
- Meta Tags: Optimize your meta title and meta description with relevant keywords to improve click-through rates from search results. Write compelling and descriptive meta tags that accurately represent the content on your page.
Optimizing Title Tags, URLs, and Meta Descriptions
Title tags, URLs, and meta descriptions play a crucial role in providing search engines and users with information about your content. Optimizing these elements helps improve click-through rates and enhance the overall user experience.
- Title Tags: Craft catchy and descriptive title tags that include your target keywords. Keep them under 70 characters to ensure they are properly displayed in search engine results.
- URLs: Create concise and keyword-rich URLs that accurately represent the content on your page. Avoid using long and complex URLs that are difficult for users and search engines to understand.
- Meta Descriptions: Write compelling meta descriptions that provide concise summaries of your content. Incorporate relevant keywords and create a clear call-to-action to encourage users to click on your link.
Improving Readability with Headings and Bullet Points
Readability is a critical factor in user experience and SEO. By breaking up your content into sections with headings and incorporating bullet points, you can improve readability and make your content more scannable.
Headings help organize your content and make it easier for readers to navigate. Use H1, H2, H3 tags to structure your content and include target keywords in your headings to assist search engines in understanding the content’s structure.
Bullet points can effectively present information in a concise and easily digestible format. Use bullet points to highlight key information, benefits, or features of your content. This formatting technique enhances readability and keeps readers engaged.
Breaking up Paragraphs for Easy Consumption
Long paragraphs can be overwhelming to readers, especially when reading on digital devices. Breaking up paragraphs into shorter chunks improves readability and makes it easier for readers to consume your content.
Keep paragraphs to two to three sentences whenever possible. This creates white space and improves the visual appeal of your content. Additionally, consider incorporating subheadings within longer paragraphs to further break up the text and improve the overall flow.
By optimizing and enhancing your content using these techniques, you can improve its visibility in search engines, enhance user experience, and increase the chances of attracting organic traffic.
Promoting the Content
Creating valuable and optimized content is only half the battle. To maximize its impact, you need to actively promote it and make it accessible to your target audience. Effective content promotion helps increase visibility, drive traffic, and boost your SEO efforts.
Including External and Internal Links
One effective way to promote your content is by including external and internal links within your articles. External links are hyperlinks that point to other websites, while internal links connect different pages within your own website.
External links help establish credibility by directing users to reputable and relevant sources of information. They also signal to search engines that your content is well-researched and connected to a broader network of resources.
Internal links create a cohesive website structure, help distribute link equity, and improve user experience. Link to related articles, blog posts, or landing pages within your own website to keep users engaged and encourage them to explore additional content.
Improving Credibility and User Experience
Promoting your content goes beyond simply sharing it on social media platforms. Focus on building credibility by guest posting on reputable websites or collaborating with influencers in your industry. These collaborations can expose your content to new audiences and build your brand’s authority.
User experience plays a crucial role in content promotion as well. Ensure that your website is user-friendly, loads quickly, and provides a seamless browsing experience. Optimize for mobile devices to cater to the growing number of users accessing the internet on smartphones and tablets.
Adding Relevant Images and Videos for Visual Appeal
Visual content, such as images and videos, can significantly enhance the appeal and engagement of your content. Including relevant visuals not only makes your content more visually appealing but also helps in conveying information more effectively.
Use high-quality images that are closely related to your content to capture the reader’s attention. Infographics, charts, or diagrams can effectively present data or complex concepts in a visually engaging manner.
Include videos to provide additional insights or tutorials related to your content. Videos can help increase user engagement and extend the time users spend on your page, signaling to search engines that the content is valuable.
Internal Linking and Requesting Indexing on Google Search Console
Another important aspect of content promotion is internal linking, which involves linking to your own content from other relevant pages on your website. Include links to your newly published content from older blog posts or pages with related topics.
Internal linking helps search engines discover and index your new content faster, and it also provides additional context and relevance signals for the linked pages. This promotes the overall visibility and crawlability of your content.
Additionally, request indexing of your new content through Google Search Console. This will prompt Google to crawl and index the page, making it visible in search results faster. Google Search Console also provides valuable insights into how your content is performing in search results.
Acquiring Backlinks for SEO Boost
Backlinks are essential for SEO as they provide external validation and authority to your content. A backlink is a hyperlink from another website that directs users to your content. Quality backlinks from reputable and relevant websites are highly valued by search engines.
To acquire backlinks, reach out to other website owners or bloggers within your industry and offer to write guest posts or contribute to their content. Collaborate with influencers or industry experts to create valuable content together that links back to your website.
By actively promoting your content through external and internal links, collaborations, and backlink acquisition, you can boost its visibility, credibility, and organic search rankings.
Creating Link Bait with Chat GPT
Link bait refers to content that is specifically designed to attract backlinks from other websites. Creating compelling link bait can increase your chances of acquiring valuable backlinks and boosting your SEO efforts.
Using Chat GPT for Link Bait Creation
Chat GPT, an AI language model, can assist you in creating compelling link bait content. By using this AI tool, you can generate unique and engaging content that is relevant to your target audience.
Start by providing prompts and ideas to Chat GPT that align with your link bait goals. Ask it to generate content that is informative, controversial, or thought-provoking. With the generated content, you can create articles or resources that naturally attract backlinks from other websites.
Remember, link bait should provide value to readers and be shareable. Focus on creating content that is unique, engaging, and stands out from the competition. Compelling link bait can significantly increase your chances of attracting valuable backlinks and boosting your SEO efforts.
Creating Compelling Content without Coding Experience
One advantage of using AI tools like Chat GPT is that they allow you to create compelling content without the need for coding experience. AI-powered tools offer user-friendly interfaces that make it accessible for marketers or content creators of all skill levels.
While coding experience is undoubtedly valuable for more complex tasks, AI tools provide a simple and efficient way to generate high-quality content, including link bait. This democratizes the content creation process and gives everyone an opportunity to create engaging and shareable content.
By leveraging AI tools like Chat GPT for creating link bait, you can enhance your content promotion efforts and attract valuable backlinks that contribute to your SEO success.
Conclusion
Creating SEO content using AI tools can be a powerful strategy to improve your search engine rankings and drive organic traffic to your website. By following a comprehensive 9-step process, including selecting SEO keywords, checking competition, crafting an SEO strategy, creating content with AI, editing the content, grading the content with AI, optimizing and enhancing the content, promoting it effectively, and creating link bait, you can create SEO content that ranks well in Google.
Utilize free SEO tools like Ahrefs and Google Bard to find relevant keywords, analyze competitor’s keywords and rankings, and identify content gaps. Leverage AI tools such as HubSpot’s AI paragraph rewriter tool and Hemingway Editor to create and edit high-quality content. Optimize your content through proper keyword placement, readability enhancement techniques, and on-page SEO techniques.
Promote your content through external and internal links, improve credibility and user experience, and add relevant images and videos for visual appeal. Use chat GPT for creating link bait content that attracts valuable backlinks. Embrace the power of AI tools in the SEO content creation process to generate compelling and optimized content.
By implementing these strategies and leveraging AI tools, you can create SEO content that not only ranks well but also resonates with your target audience and achieves your business objectives. Take advantage of the advantages that free SEO tools and AI technology offer to enhance your SEO content creation process.