In this video by Income Stream Surfers, Degen Storrer lends his expertise to the topic of link building. With 12 years of experience in SEO and a history of working with big brands like GoDaddy and Thrive, Degen provides valuable insights into the different types of backlinks and their importance for websites. Viewers will have the opportunity to learn how link building works and how to obtain high-quality backlinks naturally and safely. With the aim of providing support and valuable information to the audience, Degen covers various aspects of link building in SEO, including the role of keyword research, the importance of quality content, and the process of finding and acquiring backlinks.
In this session from Income Stream Surfers, Degen Storrer brings his 12 years of experience in SEO to discuss the art of link building. With notable brands like GoDaddy and Thrive in his portfolio, Degen covers different types of backlinks and emphasizes their significance for websites. As viewers dive into the video, they will gain a clear understanding of how link building works, strategies for obtaining high-quality backlinks naturally and safely, and the role of keyword research in link building strategies. Degen’s valuable insights and support aim to provide viewers with a wealth of information on link building in the world of SEO.
Introduction by Theo, SEO Manager with experience in link building
The video starts with Theo, an SEO manager with experience in link building, introducing himself to the audience. He mentions his background in SEO since 2012 and his work with big brands like GoDaddy and Thrive. Theo expresses excitement to share his knowledge and experience with the viewers and explains that he will cover the basics of link building in this session. He also hints at the possibility of future deep dives into specific aspects of link building.
Importance of link building in SEO
Theo addresses the misconception that link building is dead or risky in SEO. He emphasizes the importance of link building and how it has evolved over time. Theo explains that back in 2012, link building was king and that good links were all you needed along with basic optimization on a page. However, with the introduction of Penguin 2.0, there was a need for a reevaluation of link building strategies. Theo mentions that during this time, his company recovered by adopting a basic level approach, where they expected the same quality from the sites they linked to as they expected from their client sites. This became the backbone of good link building. Theo explains that while link building is against Google guidelines, it is necessary as backlinks won’t naturally happen for most businesses. He advises exercising caution and having high standards for the sites you link to in order to mitigate the risks.
Different types of backlinks
Theo discusses different types of backlinks and their purposes. He mentions guest posts and articles as the real meat of SEO, with good content and potential for referral traffic. He also mentions aged article inclusion links, where you work with websites to include a backlink as a reference in relevant articles. Theo explains that article comments can also be a source of backlinks, but they have to be accepted by the producer of the content. He then highlights the importance of directories and profiles, as they provide link diversity and are easy to obtain. Theo emphasizes the need for a diverse backlink portfolio and the importance of looking natural and organic to Google.
Importance of traffic and domain rating
Theo explains the importance of traffic and domain rating in backlinks. He mentions that backlinks with good content and traffic around them provide the most value to a website. Google recognizes that if these are the only types of links a website has, it may seem manipulated. Theo advises seeking backlinks from niche relevant websites that are gaining their own traffic. He also mentions that having a high domain rating can positively impact the value of backlinks.
Finding and evaluating potential backlink opportunities
Theo provides tips on finding and evaluating potential backlink opportunities. He suggests using tools like Ahrefs to identify websites with good traffic and domain rating. He emphasizes the importance of niche relevance and ensuring that the websites you choose to link from have good content and interaction.
Tiered linking and its benefits
Theo explains the concept of tiered linking and its benefits. He describes tiered linking as a strategy where you create backlinks to your backlinks in order to boost their value. This approach can help improve the authority and visibility of your website.
Budgeting for link building
Theo discusses the importance of budgeting for link building. He suggests charging clients based on the hours spent on link building activities. This approach ensures that the necessary time and effort are allocated to building high-quality backlinks.
Finding and acquiring backlinks
Theo explains the process of finding and acquiring backlinks. He provides strategies for guest posts, article comments, and competitor backlinks. For guest posts, Theo advises reaching out to websites with good traffic and offering valuable content in exchange for a backlink. He mentions that article comments can be a hit or miss, but there is value in getting them published. Theo also suggests analyzing competitor backlinks and reaching out to the websites that link to them, offering your own content as a valuable resource.
Conclusion
Theo concludes the video by summarizing the valuable information and insights provided about link building in SEO. He highlights the importance of keyword research, quality content, and traffic generation in link building strategies. Overall, he aims to provide the audience with a better understanding of link building and its role in improving website visibility and ranking.