In this week’s episode of the Niche Pursuits podcast, you’ll have the pleasure of hearing from Jason Wilson, the Director of Search at Epic Gardening. Jason’s journey into online business began with Niche Pursuits after working in banking. In the podcast, Jason shares his experiences in growing and selling websites quickly, including his 6 to 7-figure site sales. He emphasizes the importance of finding a job you enjoy while pursuing your passions on the side, setting manageable goals, and defining success based on your values and goals. Jason’s approach to goal-setting and content production has led to his success in growing sites rapidly. Plus, he discusses his recent merger with Epic Gardening and his future plans.
Welcome to the Niche Pursuits podcast! This week, we have a special guest, Jason Wilson, who is the Director of Search at Epic Gardening. Jason’s journey in online business started with his collaboration with Niche Pursuits after a banking career. During the podcast, Jason shares his insights on growing and selling websites quickly, highlighting his impressive site sales worth 6 to 7 figures. He emphasizes the importance of finding a job you enjoy and using it to fund your passion projects. Jason also provides valuable advice on goal-setting, celebrating wins, and defining your own version of success. Don’t miss out on learning from Jason’s expertise in goal-setting and content production, as well as his latest merger with Epic Gardening and their exciting plans for the future.
Background and Introduction
Jason Wilson’s online business journey
Jason Wilson, the Director of Search at Epic Gardening, has had an incredible journey in the world of online business. His story began with Niche Pursuits, where he learned the ropes and gained valuable experience. Over the years, he has achieved multiple 6 to 7-figure site sales, demonstrating his expertise in growing and selling websites quickly. Today, he shares his insights and experiences on the Niche Pursuits podcast, enlightening others on the path to success.
Niche Pursuits and the Niche Pursuits podcast
Niche Pursuits played a significant role in Jason Wilson’s online business journey. He started his entrepreneurial adventure by working with Spencer, the founder of Niche Pursuits, in the banking industry. His association with Niche Pursuits gave him the opportunity to delve into website creation and discover his passion for online business. The Niche Pursuits podcast serves as a platform for Jason to share his valuable insights and experiences with other aspiring entrepreneurs.
Importance of finding a job you enjoy
A crucial lesson learned from Jason Wilson’s experience is the importance of finding a job you enjoy. He firmly believes that success in the online business world does not necessarily require quitting your day job. Instead, it is about finding the balance between a job you enjoy and creating time for pursuing your passions. By doing so, you can generate income to support your entrepreneurial endeavors while still maintaining stability.
Setting manageable goals and defining success
In the pursuit of success, Jason Wilson advises setting manageable goals and celebrating wins along the way. It is crucial to break down your goals into smaller, achievable targets that can be tackled daily or weekly. By doing so, you avoid feeling overwhelmed and increase your chances of success. Moreover, defining success based on your own values and goals ensures that you stay motivated and focused on what truly matters to you.
Growing Sites Quickly
Jason’s approach to goal-setting and content production
Jason Wilson’s success in growing sites quickly can be attributed to his approach to goal-setting and content production. He believes in breaking down his content production goals into manageable daily targets. By focusing on consistently producing high-quality content, he was able to rapidly grow his sites and generate significant traffic.
Success in growing sites quickly
Jason’s dedication to setting achievable goals and consistently producing content paid off. He achieved notable success in growing his sites quickly, generating impressive amounts of traffic and revenue. By staying disciplined and focused on his goals, he was able to surpass expectations and take his websites to new heights.
The 7-figure site sale and the birth of All About Gardening
After a significant 7-figure site sale, Jason Wilson ventured into the gardening niche with his new site, All About Gardening. The decision to focus on gardening was driven by his personal passion and hobby. Recognizing the competitive nature of the niche, he approached it with a user-focused mindset, ensuring that the content provided valuable and engaging information to gardening enthusiasts.
Hiring experts and focusing on high-quality content
To ensure the success of All About Gardening, Jason made a conscious effort to hire experts in the gardening field. This enabled him to produce high-quality content that stood out from the competition. By investing in expert authors who possessed a deep understanding of gardening, Jason ensured that the content resonated with the target audience and delivered value.
Merger between Epic Gardening and All About Gardening
The merger between Epic Gardening and All About Gardening was a logical next step for Jason Wilson. Both websites had complementary focuses, with Epic Gardening specializing in edibles and All About Gardening focusing on ornamentals. The merger created a powerful force in the gardening industry, combining their expertise and resources to provide even greater value to their audiences.
Jason’s Strategies for Growing Websites as a Side Hustle
Hiring part-time experts
As a side hustler, time management is crucial. To effectively grow websites while still working a day job, Jason Wilson recommends hiring part-time experts. By outsourcing specific tasks to knowledgeable individuals, you can leverage their expertise and free up your time to focus on other essential aspects of your business.
Content velocity and consistent publishing
Consistency is key when it comes to growing websites as a side hustle. Jason emphasizes the importance of content velocity, which refers to consistently publishing new articles on your site. By sticking to a regular publishing schedule, you can maintain momentum and steadily increase your site’s visibility and traffic.
Updating content for improved performance
To optimize the performance of your website, Jason advises regularly updating and improving existing content. This involves revisiting old articles and making necessary improvements to keep them relevant and valuable to your audience. By consistently updating your content, you can attract more traffic and improve user engagement.
Growing site authority
Building site authority is a crucial aspect of growing websites. Jason recommends focusing on topical authority, which involves becoming an expert in a specific niche or topic. By providing high-quality and authoritative content in your niche, you can establish your website as a go-to resource, attracting more traffic and generating greater visibility.
Jason’s Role at Epic Gardening
Joining Epic Gardening as Director of Search
Following the merger between All About Gardening and Epic Gardening, Jason Wilson took on the role of Director of Search. In this position, he applies his extensive knowledge and experience in search engine optimization to help the merged entity achieve even greater success. By leveraging his skills and expertise, he plays a pivotal role in driving organic traffic and expanding Epic Gardening’s online presence.
Reasons for the merger with All About Gardening
The merger between Epic Gardening and All About Gardening was driven by several reasons. First and foremost, their focuses were complementary. Epic Gardening and All About Gardening both cater to the gardening niche, but their specialties, edibles and ornamentals, respectively, allowed for a seamless integration. Additionally, the merger provided an opportunity to pool resources and expertise, creating a stronger and more impactful presence in the gardening industry.
Future plans
Looking ahead, Jason envisions continued growth and success for Epic Gardening. His extensive experience and strategic mindset will play a vital role in guiding the company’s future endeavors. By staying true to their mission of providing valuable gardening content, they aim to become one of the biggest authorities in the niche, delivering exceptional value to their audience.
Jason Wilson’s History: From Rock Bottom to Success
Working for Spencer and leaving for Tennessee
Jason Wilson’s journey in online business began with Niche Pursuits, where he had the opportunity to work alongside Spencer, the founder of the company. They initially worked together in the banking industry before entering the world of online business. Inspired by Spencer’s success, Jason pursued a career in website creation.
However, his path took an unexpected turn when he decided to leave Niche Pursuits and move to Tennessee. While the move did not work out as planned, it marked a turning point in Jason’s life and career.
Return to Arizona and corporate banking
Following the failed move to Tennessee, Jason decided to return to his old neighborhood in Arizona. In need of financial stability, he dove back into corporate banking for a year to regain his footing. Despite the challenges he faced, his desire for success and his passion for online business persisted.
Selling the successful website and financial reset
To overcome financial difficulties caused by the failed move to Tennessee, Jason made the bold decision to sell a successful website. This strategic move provided him with a much-needed financial reset and allowed him to focus on his next entrepreneurial venture.
Experiencing challenges and learning from mistakes
Throughout his journey, Jason Wilson experienced his fair share of challenges and made mistakes along the way. However, he embraced these difficulties as opportunities for growth and learning. It was through perseverance and a willingness to adapt that he was able to overcome those challenges and achieve success.
Success in real estate and business ventures
Despite the setbacks and challenges, Jason’s determination and dedication paid off. He found success not only in online business but also in real estate and other business ventures. His ability to seize opportunities and apply his skills and expertise in various industries contributed to his overall success and growth as an entrepreneur.
Passion and Enjoyment in Starting a Business
The importance of passion and enjoyment
Jason Wilson firmly believes in the importance of passion and enjoyment when starting a business or website. By pursuing activities that align with your interests and passions, you naturally become more invested and motivated. Passion fuels creativity and perseverance, driving you to consistently produce high-quality content and provide value to your audience.
Starting All About Gardening based on passion
The creation of All About Gardening was rooted in Jason’s passion for gardening. He chose to build a website around this niche because it allowed him to merge his personal interests and expertise with a potentially profitable business opportunity. By building a website around a passion, you not only enjoy the process but also create a genuine connection with your audience.
Investing in content creation and rapid growth
To ensure the rapid growth of All About Gardening, Jason Wilson made a significant investment in content creation. Recognizing the importance of providing valuable and informative content, he allocated a substantial budget to hire expert authors. This investment allowed him to consistently produce high-quality content that resonated with his target audience and contributed to the website’s success.
Content velocity and the website’s success
One of the key drivers of All About Gardening’s success was its focus on content velocity. Jason understood the significance of consistently publishing new articles to attract and engage visitors. By adhering to a regular publishing schedule and consistently delivering valuable content, the website was able to garner significant traffic and establish itself as a go-to resource in the gardening niche.
Importance of content quality, user intent, and niche expertise
In addition to content velocity, Jason also emphasized the importance of content quality, user intent, and niche expertise. Providing high-quality, well-researched, and relevant content is crucial for attracting and retaining an audience. By understanding their intent and addressing their needs and pain points, you can create a better user experience and establish yourself as an authority in your niche.
The Merger and Future Plans
Merging All About Gardening with Epic Gardening
The merger between All About Gardening and Epic Gardening was a strategic move that aligned with their shared vision and goals. Both websites shared complementary focuses within the gardening niche, making the merger a logical next step. By combining their expertise and resources, they aimed to create a more powerful and impactful presence in the industry.
Creating a powerful force in the gardening industry
The merger between All About Gardening and Epic Gardening resulted in the creation of a powerful force in the gardening industry. With their combined expertise and assets, they are well-positioned to become one of the biggest authorities in the niche. This collaboration allows them to deliver even greater value to their audience and expand their reach.
Jason’s vision for the future
Looking ahead, Jason Wilson has a clear vision for the future. He aims to continue growing and expanding Epic Gardening, leveraging his expertise in search engine optimization and content creation. By staying true to their mission of providing valuable and authoritative gardening content, they are set to make a significant impact in the industry.
Benefits of the merger
The merger between Epic Gardening and All About Gardening brings several benefits. First and foremost, it allows for the pooling of resources and expertise, resulting in a more robust and impactful online presence. Additionally, the merger enables the sharing of knowledge and best practices, facilitating growth and innovation. Together, the merged entity can offer a wider range of valuable content and establish themselves as a go-to resource in the gardening niche.
Advice and Encouragement for Others
Finding what you enjoy and not following a linear path
Jason Wilson’s journey is a testament to the importance of finding what you enjoy and not feeling pressured to follow a linear path to success. It is crucial to explore different opportunities and pursue your interests. By doing what you love, you are more likely to find fulfillment and achieve success on your own terms.
Pressure to conform and finding one’s own path
Society often places pressure on individuals to conform to certain expectations and norms. However, Jason encourages others to resist this pressure and find their own path. Success does not have a one-size-fits-all definition. By defining success based on your own values and goals, you can create a fulfilling and meaningful life.
Embracing opportunities and pursuing passions
Opportunities are all around us, and it is up to us to embrace them and make the most of them. Jason’s journey is a testament to the power of seizing opportunities and pursuing your passions. By taking calculated risks and investing in your interests, you can create a rewarding and successful entrepreneurial journey.
Lessons from Jason Wilson’s journey
Jason Wilson’s journey is filled with valuable lessons. His emphasis on passion, enjoyment, goal-setting, and expertise provides a roadmap for success in online business. By following his advice and learning from his experiences, aspiring entrepreneurs can overcome challenges, achieve their goals, and make a meaningful impact in their chosen niche.
Conclusion
Jason Wilson’s journey from banker to 7-figure site owner and Director of Search at Epic Gardening is a testament to the power of passion, perseverance, and strategic thinking. His success in growing and selling websites quickly is a result of his dedication to goal-setting, content production, and providing value to his audience. By finding a job you enjoy and creating time for pursuing your passions, you can carve out a path to success without leaving your day job.
As Jason’s story demonstrates, growth and success are possible even after facing challenging circumstances. By learning from mistakes and embracing opportunities, you can overcome obstacles and achieve your goals. Passion and enjoyment are key drivers in starting a business or website, as they fuel creativity, resilience, and the ability to create meaningful connections with your audience.
The merger between All About Gardening and Epic Gardening is a testament to the power of collaboration and shared goals. By joining forces, they have created a powerful force in the gardening industry, poised to make a significant impact. Jason’s vision for the future is one of continued growth, expansion, and providing valuable content to gardening enthusiasts.
In conclusion, Jason Wilson’s journey and experiences offer valuable lessons and insights for aspiring entrepreneurs. By embracing passion, setting manageable goals, and pursuing your interests, you can create a fulfilling career and make a lasting impact in your chosen niche.