In the video “How to Do SEO for Free in 2024 using Various Tools” by Adam Enfroy, you’ll learn some valuable tips on conducting keyword research, link building, content writing, and tracking rankings without the need for expensive software. This video is perfect for beginners or those on a budget who want to improve their SEO skills. Adam’s YouTube channel also offers additional content on subjects like affiliate marketing, blogging, SEO, and making money online. While some of the links in the video are sponsored or affiliate links, which may result in commissions if a paid plan is purchased, the focus here is on providing you with practical and cost-effective strategies for SEO success in 2024.
In this informative and engaging video, Adam Enfroy shares his expertise on doing SEO for free in 2024. He covers various aspects of SEO, such as keyword research, link building, content writing, and tracking rankings, providing valuable insights and recommendations for each step. By using tools like the free keyword Surfer Chrome extension, Google Trends, Exploding topics, and Uber suggest, you can discover new and emerging keywords in your niche and optimize your content accordingly. Adam also emphasizes the importance of personalization and adding value in your outreach efforts for effective link building. With his guidance and the use of free SEO tools like MZ, Moz.com, Screaming Frog, and Detailed.com, you’ll be equipped with the knowledge and resources to improve your website’s SEO without breaking the bank.
Keyword Research
When it comes to SEO, keyword research is one of the most important aspects of optimizing your website for search engines. By identifying the right keywords and phrases that your target audience is using to search for information online, you can tailor your content to match their needs and increase your chances of ranking higher in search engine results.
Using the free keyword Surfer Chrome extension
One tool that can help you with keyword research is the free keyword Surfer Chrome extension. This tool allows you to see keyword suggestions and search volumes directly within the Google search results page. By analyzing the overlap score and volume data, you can gain insights into which keywords are worth targeting in your content.
For example, if you search for “best UTV for under $10,000,” the Surfer extension will show you keyword suggestions and their respective search volumes. This information can guide you in creating content that aligns with what your audience is searching for.
Using Google Trends
Google Trends is another free tool that can give you valuable insights into the popularity and search volume of specific keywords over time. By analyzing trends in search behavior, you can identify emerging topics and keywords in your niche.
For example, if you’re in the fashion industry, you can use Google Trends to see the year-over-year growth of certain shoe styles. This information can help you stay ahead of the curve and create content that resonates with your audience’s interests.
Exploring topics using Exploding Topics
Exploding Topics is a platform that allows you to discover new and emerging keywords in your niche. By inputting a specific category, such as software, you can see the latest trends and topics that are gaining popularity.
This tool can help you uncover unique keywords and content ideas that are not yet saturated in the search results. By targeting these emerging topics, you can increase your chances of ranking higher and attracting organic traffic to your website.
Finding new keywords with Uber Suggest
Uber Suggest is a free keyword research tool that provides you with keyword ideas, search volumes, and SEO difficulty scores. By entering a specific keyword or topic, you can generate a list of related keywords and phrases that you can use in your content.
For example, if you search for “best camping tents,” Uber Suggest will provide you with additional keyword ideas, search volumes, and SEO difficulty scores. This information can guide your content creation strategy and help you target keywords that have a higher chance of ranking well.
By utilizing these free tools for keyword research, you can gain valuable insights into the search behavior of your target audience, identify emerging topics and keywords, and optimize your content to increase your chances of ranking higher in search engine results.
Content Writing
Creating high-quality and engaging content is crucial for SEO success. By providing valuable information to your target audience and optimizing your content for search engines, you can attract organic traffic and improve your website’s visibility.
Using Surfer SEO’s free article outline generator
Surfer SEO’s free article outline generator is a tool that can help you structure your content effectively. By inputting your target keyword, the tool generates an outline that highlights the main sections and subheadings you should include in your article.
This tool can save you time and ensure that your content is comprehensive and well-organized. By following the provided outline, you can create content that is easy for readers to navigate and search engines to understand.
Checking grammar and spelling with Grammarly
Grammar and spelling errors can negatively impact the readability and credibility of your content. To ensure that your articles are error-free, you can use tools like Grammarly to check your grammar, spelling, and punctuation.
Grammarly is a free tool that scans your content and provides suggestions for improvement. By fixing any errors, you can enhance the overall quality of your content and provide a better user experience for your audience.
Writing a mix of informational and transactional articles
When it comes to content writing, it’s important to strike a balance between informational and transactional articles. Informational articles provide valuable insights and answer your audience’s questions, while transactional articles promote your products or services.
By creating a mix of both types of content, you can cater to different stages in the buyer’s journey. Informational articles can attract top-of-the-funnel traffic and establish your expertise, while transactional articles can convert that traffic into leads and customers.
Updating articles for better SEO performance
SEO is not a one-time task but an ongoing process. To maximize the impact of your content, it’s important to regularly update and optimize your articles based on data and user feedback.
By analyzing metrics such as click-through rates, time on page, and bounce rates, you can identify areas for improvement. This can include updating outdated information, improving readability, and adding relevant keywords to increase your article’s visibility in search engine results.
By leveraging tools like Surfer SEO’s article outline generator and Grammarly, writing a mix of informational and transactional articles, and regularly updating your content, you can create high-quality and SEO-friendly articles that attract organic traffic and engage your audience.
Link Building
Link building is an essential aspect of SEO that involves acquiring high-quality backlinks from other websites. By building a strong link profile, you can improve your website’s authority and increase your chances of ranking higher in search engine results.
Outreach and relationship building with bloggers and brands
One effective way to build backlinks is through outreach and relationship building with bloggers and brands in your niche. By reaching out to relevant websites and offering to contribute guest posts or collaborate on content, you can secure valuable backlinks that drive traffic to your website.
Using Hunter.io and LinkedIn to find contact persons
Finding the right contact person for your outreach efforts is crucial. Tools like Hunter.io and LinkedIn can help you identify and connect with the individuals responsible for content creation or partnerships within specific websites or brands.
Hunter.io allows you to find email addresses associated with a particular domain, while LinkedIn provides insights into professionals’ roles and contact information. By leveraging these tools, you can streamline your outreach process and improve your chances of success.
Sending targeted guest post outreach emails
When reaching out to websites for guest posting opportunities, it’s important to craft targeted and personalized emails. By addressing the recipient by name and showcasing your expertise and the value you can provide, you increase the likelihood of a positive response.
Using Google Sheets to organize recipient information
Organizing recipient information is essential for effective outreach. Google Sheets can be a useful tool for maintaining a list of potential outreach targets, tracking contact details, and monitoring the progress of your outreach efforts.
Creating email templates with HubSpot sales
Creating email templates can help streamline your outreach process and ensure consistency in your messaging. Tools like HubSpot Sales allow you to create and store email templates that can be customized and personalized for each recipient.
Personalization and value addition in outreach emails
When crafting outreach emails, personalization and value addition are key. Tailor your message to each recipient, demonstrating your understanding of their website or brand. Offer unique insights or content ideas that can benefit their audience and showcase your expertise.
Building backlinks for better SEO rankings
Building high-quality backlinks is crucial for improving your SEO rankings. By acquiring backlinks from reputable websites with relevant content, you can signal to search engines that your website is trustworthy and authoritative.
Building a list of 100 sites for guest posts and link partnerships
To streamline your link building efforts, it can be helpful to create a list of target websites for guest posts and link partnerships. Research and identify websites that align with your niche and have a strong link profile. Building relationships and securing backlinks from these websites can have a significant impact on your SEO rankings.
By implementing effective link building strategies, including outreach and relationship building, using tools like Hunter.io and LinkedIn, sending targeted outreach emails, and building a list of target websites for guest posts and link partnerships, you can strengthen your link profile and improve your website’s authority and SEO rankings.
Tracking Rankings
Tracking your search engine rankings is essential for evaluating the success of your SEO efforts and identifying areas for improvement. By monitoring your rankings, you can assess the effectiveness of your strategies and make data-driven decisions.
Using Google Search Console
Google Search Console is a free tool provided by Google that allows you to monitor and analyze your website’s performance in search engine results. It provides valuable insights into your organic search traffic, keyword rankings, and click-through rates.
By regularly checking your Google Search Console data, you can identify keywords that are driving traffic to your website and optimize your content accordingly. You can also monitor the performance of your website’s pages and identify any issues that may be affecting your rankings.
Utilizing Google Analytics
Google Analytics is another free tool that provides comprehensive insights into your website’s performance. It allows you to track various metrics, including traffic sources, user behavior, and conversion rates.
By analyzing your Google Analytics data, you can gain valuable insights into how users are interacting with your website and identify opportunities for improvement. For example, you can identify pages with high bounce rates and make adjustments to enhance user engagement.
By utilizing tools like Google Search Console and Google Analytics, you can track your search engine rankings, monitor your website’s performance, and make informed decisions to improve your SEO strategies.
Free SEO Tools
In addition to the tools mentioned earlier, there are several other free SEO tools that can enhance your SEO efforts and provide valuable insights into your website’s performance.
Using MZ
MZ is a comprehensive SEO tool that allows you to analyze your website’s SEO metrics, monitor keyword rankings, and perform backlink audits. With its user-friendly interface and robust features, MZ can help you identify areas for improvement and optimize your website for better search engine rankings.
Exploring Moz.com
Moz.com is a popular SEO platform that offers a range of free tools and resources. From keyword research tools to site audits and backlink analysis, Moz.com provides valuable insights and data to help you optimize your website for search engines.
Utilizing Screaming Frog
Screaming Frog is a website crawling tool that can help you identify technical SEO issues that may be affecting your website’s performance. By crawling your website’s pages, Screaming Frog provides information on broken links, duplicate content, and other issues that may impact your search engine rankings.
Detailed.com for SEO insights
Detailed.com is a free SEO tool that provides in-depth insights into your website’s performance and competition. With its comprehensive analysis and data visualization, Detailed.com can help you identify opportunities for improvement and develop effective SEO strategies.
By leveraging these free SEO tools, including MZ, Moz.com, Screaming Frog, and Detailed.com, you can gain valuable insights into your website’s performance, identify areas for improvement, and optimize your content for better search engine rankings.
Content Quality and Authority
Creating high-quality content is essential for establishing your website’s authority and attracting organic traffic. By providing valuable and informative content, you can position yourself as an expert in your niche and increase your chances of ranking higher in search engine results.
Publishing high-quality content
When it comes to content creation, quality should always be your top priority. Focus on providing accurate, well-researched, and engaging content that addresses your audience’s needs and interests. By consistently publishing high-quality content, you can build credibility and attract a loyal readership.
Building authority through expertise and trust
Establishing authority in your niche requires showcasing expertise and building trust with your audience. Provide in-depth insights, actionable advice, and unique perspectives that set you apart from competitors. Encourage feedback and engage with your audience to foster trust and credibility.
By prioritizing content quality, publishing high-quality articles, and nurturing expertise and trust, you can position yourself as a trusted resource in your niche and improve your website’s authority and SEO performance.
In conclusion, doing SEO for free in 2024 is possible with the help of various tools and strategies. By conducting thorough keyword research using tools like the free keyword Surfer Chrome extension, Google Trends, Exploding Topics, and Uber Suggest, you can identify valuable keywords and topics to target in your content. Writing comprehensive and well-optimized articles using tools like Surfer SEO’s free article outline generator and Grammarly can enhance the quality and relevance of your content.
By focusing on effective link building strategies, including outreach and relationship building, and utilizing tools like Hunter.io, LinkedIn, and Google Sheets, you can acquire high-quality backlinks that improve your website’s authority and visibility. Tracking your rankings using tools like Google Search Console and Google Analytics allows you to evaluate the success of your SEO efforts and make data-driven decisions.
Various free SEO tools, such as MZ, Moz.com, Screaming Frog, and Detailed.com, can provide additional insights and analysis to optimize your website’s performance. Ultimately, by prioritizing content quality, establishing authority, and providing value to your audience, you can achieve SEO success without the need for expensive software or tools.