In the video, “How to Do SEO with No Budget: A Step-by-Step Guide by Nathan Gotch,” you will learn how to achieve SEO results without spending a lot of money. Nathan Gotch, the founder of Gotch SEO and author of “The SEO Entrepreneur,” shares his expertise on getting free organic traffic from Google without any financial investment or expensive SEO tools. The video provides a comprehensive strategy, starting with creating a Google Drive folder for your SEO campaign and ensuring Google Analytics 4 and Google Search Console are installed on your website. From there, Nathan guides you through tapping into existing keywords, expanding your keyword database, optimizing user experience, upgrading content, and leveraging existing authority. He also shares tips on improving rankings for existing pages and building new SEO-driven assets, as well as acquiring backlinks through guest posting and linkbait. The ultimate goal is to implement efficient strategies and systems to achieve SEO success. For more in-depth knowledge, Nathan Gotch offers free membership to Gotch SEO Academy.
How to Do SEO With $0: A Comprehensive Guide
Step 1: Setting up the SEO Campaign
To start your SEO journey with no budget, the first step is to create a folder within Google Drive named ‘SEO campaign’. This folder will serve as a centralized location to keep track of all your SEO-related documents and resources. Additionally, you need to ensure that Google Analytics 4 and Google Search Console are installed on your website. These tools will provide valuable insights into the performance and ranking of your website.
Step 2: Accessing Existing Keywords
To tap into existing keywords, you need to access Google Search Console’s Performance search results. Export the report from Google Search Console and add it to the previously created Google folder. Once you have the report, categorize the keywords based on their rankings. Keywords ranking from positions 2 to 15 can be considered as ‘low-hanging fruit’, as they are already performing well and have the potential for further optimization. Keywords ranking from positions 16 to 50 can be categorized as ‘existing’, and keywords beyond position 50 can be seen as ‘clustering opportunities’.
Step 3: Expanding the Keyword Database
To expand your keyword database, export specific URL ideas from Google Search Console. Categorize the exported ideas based on relevance and topic. Additionally, you can add another layer of categorization based on search intent. This will help you understand the purpose behind each keyword and create a more targeted content strategy.
Step 4: Identifying Low-Hanging Fruit Keywords
To prioritize your efforts, it’s essential to identify low-hanging fruit keywords with commercial intent. By using filters, you can pinpoint keywords that have a higher potential for attracting clicks and conversions. These keywords should be the initial focus of your campaign, as they are more likely to drive immediate results.
Step 5: Increasing Rankings for Existing Pages
To improve the rankings of your existing pages, there are several strategies you can implement. First, optimize the user experience (UX) of your website by ensuring fast loading times and easy navigation. Give your content a facelift by adding new information, images, and videos that provide value to the users. Nail the on-page SEO basics by including your target keyword in the URL, title, H1 heading, and first sentence of your content. Leverage your existing authority by analyzing backlinks and creating content that establishes you as a topic authority. Additionally, create new pages targeting keywords that are ranking from positions 50 to 100 to further boost your rankings.
Step 6: Building a New SEO-Driven Asset
If you’re starting from scratch, building a new SEO-driven asset is a great way to generate organic traffic. Begin by analyzing your competitors to understand their strategies and identify potential gaps. Use Google Gemini, a content outline tool, to create a solid structure for your new content. You can either write the content yourself or use AI tools to generate it. This asset will serve as a valuable resource for attracting organic traffic and improving your website’s visibility.
Step 7: Acquiring Backlinks
Backlinks are crucial for improving the authority and rankings of your website. One way to acquire backlinks is through guest posting on relevant websites. Reach out to website owners or bloggers in your niche and offer to write a high-quality guest post in exchange for a backlink. Another strategy is to build linkbait using free tools, such as creating infographics or conducting original research. Utilize reference bait by including statistics or references to reputable sources in your content. Additionally, being a first mover on trending topics can help you attract natural backlinks from other websites.
Step 8: Implementing Efficient Strategies
To achieve long-term SEO success, it’s important to have systems and efficient strategies in place. Implementing these strategies consistently will help you stay ahead of the competition and attract organic traffic to your website. Consider joining Gotch SEO Academy for free membership, where you can access valuable resources and training to further enhance your SEO skills.
By following these steps and implementing the strategies mentioned, you can effectively do SEO with no budget. Remember, SEO is a long-term process, and patience and dedication are key. With the right approach and consistent effort, you can improve your website’s rankings and attract free organic traffic from Google.