“The 1 Hour Per Week SEO Plan: A Comprehensive Video Guide by Nathan Gotch” is a video that aims to help busy individuals optimize their website for search engines and improve organic traffic. Created by Nathan Gotch, this 20-week plan only requires 1 hour of work per week and covers various tasks such as keyword research, on-page optimization, and link building. The plan is designed for individuals with limited time to dedicate to SEO and offers a manageable and achievable approach to improving search engine rankings. It also emphasizes the importance of leveraging software and personnel, scheduling weekly SEO meetings for accountability, and utilizing tools like Google Analytics 4 and Google Search Console for tracking performance. By following this comprehensive video guide, individuals can effectively implement SEO strategies and see results within 20 weeks.
In addition to the 1 Hour Per Week SEO Plan, Nathan Gotch also introduces the concept of local SEO. With just 1 hour per week, individuals can focus on optimizing their Google business profile for local pack rankings. This involves ensuring the physical location aligns with the targeted city and actively generating reviews to match or exceed competitors. The video guide emphasizes the significance of creating a review generation strategy, utilizing QR codes for easy access, and establishing a consistent cadence for requesting reviews. By following the strategies outlined in the video, individuals can improve their local SEO efforts and increase their chances of ranking higher in Google’s local pack results.
1 Hour Per Week SEO Plan
Are you someone with limited time to dedicate to SEO? Do you feel overwhelmed by the thought of optimizing your website for search engines? Well, fear not! The 1 Hour Per Week SEO Plan is here to help you. Designed by Nathan Gotch, this plan is specifically created for busy individuals like yourself who want to improve their organic traffic but can only spare 1 hour per week. With a 20-week schedule, this plan breaks down the tasks into manageable chunks, making SEO achievable even for those with minimal time.
Keyword Research
The first step in the 1 Hour Per Week SEO Plan is keyword research. This is a crucial process as it helps you understand what your target audience is searching for and enables you to optimize your website accordingly. The plan suggests using Semrush, a popular SEO tool, to conduct both existing and new keyword research.
Export existing keywords from Semrush
If you already have a website and have been using Semrush to track your organic search performance, you can export your existing keywords from Semrush. By doing so, you can get a clear picture of the current state of your SEO efforts.
Extract new keywords using Semrush’s Keyword Gap tool
In addition to analyzing your existing keywords, it’s important to stay updated with the latest industry trends and keyword opportunities. Semrush’s Keyword Gap tool allows you to compare your website with your competitors and identify untapped keyword opportunities. By analyzing your competitors’ keywords, you can generate new and relevant keywords to target.
Prioritize keywords based on relevance, competition, and intent
Once you have a comprehensive list of keywords, it’s crucial to prioritize them to make the most of your limited time. Nathan Gotch suggests using three criteria to prioritize keywords: relevance, competition, and intent. By evaluating the relevance of keywords to your core offer, the level of competition for those keywords, and their intent (whether they are informational, commercial, or transactional), you can focus your efforts on keywords that are most valuable for your business.
On-Page Optimization
The next step in the 1 Hour Per Week SEO Plan is on-page optimization. This involves optimizing the content and structure of your website to improve its visibility on search engines.
Generate content optimizer reports
To start with on-page optimization, you should generate content optimizer reports. These reports analyze the ranking potential of your existing keywords and provide recommendations for optimizing your content. By utilizing the data from these reports, you can make informed decisions about keyword targeting and content optimization.
Create SEO content briefs
Once you have your content optimizer reports, it’s time to create SEO content briefs. These briefs outline the main objectives and target keywords for each piece of content on your website. By following these briefs, you can ensure that your content is optimized for search engines and aligns with your overall SEO strategy.
Optimize Google business profile for local pack rankings
For businesses targeting local customers, optimizing your Google business profile is essential. This includes ensuring that your physical location is accurate, generating and managing reviews, and maintaining consistent local citations. By optimizing your Google business profile, you increase your chances of ranking in the local pack on search engine results pages.
Generate and manage reviews
Reviews play a crucial role in local pack rankings. Encouraging your customers to leave reviews and responding to them promptly can have a significant impact on your visibility in local search results. Creating a review generation strategy and asking for reviews after each job or interaction with a client can help you build a positive online reputation.
Clean up local citations and build new citations
Local citations, such as online directories and listings, play a role in local SEO. It’s important to ensure that your business information is accurate and consistent across all platforms. Cleaning up any incorrect or outdated citations and building new citations can improve your local search visibility.
Manage SEO content production and management using Kanban board method
To stay organized and effectively manage your SEO content production, it’s recommended to use the Kanban board method. This method involves creating a visual board where you can track each piece of content from ideation to publication. By using this method, you can streamline your content production process and ensure that all tasks are completed efficiently.
Create SEO content budget and hire a VA for content production
If you have the resources, creating an SEO content budget can help you allocate funds for content production. Additionally, hiring a virtual assistant (VA) to handle content production and management can free up your time and ensure that your SEO efforts stay on track.
Address technical SEO using tools like Screaming Frog and Google Page Speed Insights
Technical SEO refers to the optimization of the technical aspects of your website that affect its crawling and indexing by search engines. Tools like Screaming Frog and Google Page Speed Insights can help you identify and address technical issues with your website, such as broken links, slow page speed, and mobile optimization.
Conduct weekly SEO meetings for progress tracking
To stay accountable and ensure that your SEO efforts are progressing, it’s important to schedule weekly SEO meetings. During these meetings, you can review the tasks completed, discuss any challenges or roadblocks, and make adjustments to your SEO strategy if necessary.
Link Building
Link building is an important aspect of SEO that helps improve your website’s authority and visibility. In the 1 Hour Per Week SEO Plan, the focus is on local and trusted sources for link building. By targeting local websites and directories, you can build relevant backlinks that contribute to your overall SEO efforts.
Additionally, the plan suggests utilizing search intelligence to contribute expert insights for powerful backlinks. By sharing your expertise and contributing to authoritative websites and publications, you can generate valuable backlinks that boost your website’s credibility.
Local SEO
Local SEO can be done effectively with just 1 hour per week, thanks to proper time management and leveraging software and personnel. The 1 Hour Per Week SEO Plan emphasizes the importance of scheduling regular SEO meetings to ensure accountability and track progress. By using tools like Google Analytics 4 and Google Search Console, you can monitor your organic search performance and make data-driven decisions to improve your local visibility.
Creating a Google folder and an SEO dashboard can help you manage your campaign efficiently. By organizing your files and data in one central location, you can have a clear overview of your SEO efforts and stay organized throughout the process.
SEO Specialists
In order to cover all aspects of SEO effectively, it is recommended to build an SEO roster with specialists in different areas. SEO is a complex field, and having experts dedicated to specific tasks such as keyword research, content creation, technical SEO, and link building can ensure that each area receives the attention it deserves.
Conversion Rate Optimization
While the 1 Hour Per Week SEO Plan primarily focuses on improving organic traffic, it’s important not to neglect conversion rate optimization (CRO). CRO involves analyzing and optimizing your website’s elements to increase the percentage of visitors who take the desired action, such as making a purchase or filling out a contact form. Auditing your CRO efforts can help you identify areas for improvement and optimize your website’s conversion potential.
Training and Delegation
To make the most of your limited time, training and delegation are essential. Training a virtual assistant (VA) to handle SEO content production and management can help you offload tasks and ensure that your SEO efforts continue even when you’re busy. By providing proper training and clear instructions, you can trust your VA to handle content creation and management efficiently.
Conclusion
The 1 Hour Per Week SEO Plan is designed to make SEO manageable and achievable for busy individuals. By following the plan’s guidelines for keyword research, on-page optimization, link building, local SEO, and more, you can improve your website’s visibility and organic traffic with just 1 hour per week. With proper time management, leveraging software and personnel, and regular SEO meetings for accountability, you can effectively optimize your website for search engines and achieve your SEO goals. Remember, SEO is an ongoing process, so consistency and commitment are key to long-term success.