In the video titled “The 10-Step Framework for Updating and Ranking Old Blog Posts on Google” by Adam Enfroy, he shares a comprehensive guide on how to update and improve the ranking of old blog posts. The video covers various essential steps, such as optimizing on-page SEO, performing a link audit, evaluating content structure, and adding new content. Additionally, Adam discusses the importance of maintaining accuracy in affiliate articles, optimizing technical aspects like headings and meta descriptions, and enhancing the content’s quality with linkbait assets. He also emphasizes the significance of monitoring keyword performance and creating a standard operating procedure (SOP) for blog post updates. Overall, this video provides valuable insights and practical advice for bloggers looking to enhance their search engine rankings and increase visibility.
Updating old blog posts is not only about maintaining freshness but also about strategic improvements. By following Adam Enfroy’s 10-step framework, you can optimize your old content to rank higher on Google. Focusing on elements like on-page SEO, grammar, link audits, and content structure, you can improve the readability and engagement of your posts. Additionally, considering the human aspect by rewriting intros and adding valuable storytelling can enhance the overall quality of your blog. By regularly monitoring keyword performance, updating affiliate posts, and creating an SOP, you can streamline the updating process to achieve better results. Keep your revenue potential and ranking in mind while prioritizing updates, and don’t be afraid to delete articles that no longer serve your website’s purpose. With these steps, you can effectively update your old blog posts and improve your chances of ranking higher on Google.
Step 1: Determine which blog posts to update
Evaluate the revenue potential
When updating your blog posts, it’s important to consider the revenue potential of each post. Focus on articles that have the potential to generate high revenue, such as transactional affiliate articles or posts that target high-traffic keywords. These are the types of content that can drive conversions and make you money.
Assess the current ranking on search engine result pages
Another factor to consider is the current ranking of your blog posts on search engine result pages (SERPs). Pay special attention to articles that are ranking on pages one through three, as these have a higher chance of generating organic traffic. By updating these posts, you can maintain and potentially improve your search engine rankings.
Consider the freshness of the content
Freshness plays a crucial role in determining which blog posts to update. When assessing the freshness of your content, compare it with other articles ranking for the same keyword. Look at the timestamps of the top 10 ranking sites and aim to be in the top 75th percentile for freshness. This means updating your content regularly to ensure it remains relevant and up to date.
Monitor keyword performance
Keyword performance is a key metric to consider when deciding which blog posts to update. Regularly track your keyword rankings using SEO tools like Google Analytics and Google Search Console. Identify keywords that are performing well and focus on updating the articles that target those keywords. This will help you maintain and improve your search engine visibility.
Step 2: Create a content updating timeline
Establish a regular schedule for updating blog posts
To effectively update your blog posts, it’s important to establish a regular schedule. Determine how frequently you will update your content based on your niche and the competitiveness of your keywords. Some niches may require monthly updates, while others may only need quarterly or yearly updates. Consistency is key to maintaining and improving your search engine rankings.
Consider the specific needs of your niche
Different niches have different requirements when it comes to content updates. Some niches, like finance or technology, may require more frequent updates due to ever-changing information. On the other hand, niches like recipes or DIY crafts may not require updates as frequently. Consider the specific needs and demands of your niche when creating your content updating timeline.
Prioritize updates based on revenue potential and ranking
When creating your content updating timeline, prioritize updates based on revenue potential and ranking. Start with the blog posts that have the highest revenue potential and are ranking well on SERPs. These are the articles that are likely to generate the most traffic and conversions. By prioritizing updates based on these factors, you can focus your efforts on the most valuable content.
Step 3: Perform a grammar check and update on-page SEO
Check for grammar and spelling errors
Before updating your blog posts, it’s essential to perform a thorough grammar and spelling check. Grammar and spelling mistakes can negatively impact the user experience and credibility of your content. Use tools like Grammarly to identify and correct any errors in your articles.
Update title tags, meta descriptions, and headings
As part of the content updating process, update title tags, meta descriptions, and headings for your blog posts. Ensure that your title tags accurately reflect the content and include relevant keywords. Write compelling meta descriptions that entice users to click on your articles. Update headings to improve the structure and readability of your content.
Optimize keyword usage
Optimizing keyword usage is crucial for improving the visibility of your blog posts. Review your content and ensure that you have effectively used relevant keywords throughout your articles. Avoid keyword stuffing, but aim for natural and strategic placement of keywords to enhance the SEO value of your content.
Improve internal linking structure
A solid internal linking structure is important for SEO and user navigation. During the content updating process, review your internal links and ensure they are working correctly and pointing to relevant pages on your website. Update or add internal links where appropriate to improve the user experience and enhance the SEO value of your blog posts.
Step 4: Conduct a link audit
Ensure all internal and external links are working
As part of the content updating process, it’s important to conduct a comprehensive link audit. Check all internal and external links in your blog posts and make sure they are working correctly. Broken or irrelevant links can negatively impact the user experience and hurt your search engine rankings.
Remove or update irrelevant or broken links
Identify and remove any irrelevant or broken links from your blog posts. Irrelevant links can lead users to unrelated or low-quality content, while broken links can result in a poor user experience. Replace broken links with relevant and authoritative sources to enhance the credibility of your articles.
Consider adding new relevant links
While conducting a link audit, consider adding new relevant links to your blog posts. This can include linking to updated sources, supplementary information, or related articles on your website. Adding new links can improve the depth and breadth of your content, providing additional value to your readers.
Step 5: Evaluate content structure and formatting
Make sure the content is well-organized and easy to read
The structure and organization of your content play a crucial role in user engagement and SEO. Evaluate the overall structure of your blog posts and ensure they are well-organized and easy to read. Use clear headings, subheadings, and paragraphs to guide readers through the content.
Use subheadings, bullet points, and numbered lists
To enhance the readability and visual appeal of your blog posts, utilize subheadings, bullet points, and numbered lists. These formatting elements break up the text and make it easier for readers to scan and digest the information. They also improve the structure of your content, making it more user-friendly and SEO-friendly.
Consider adding images or videos to enhance visual appeal
Visual content, such as images and videos, can significantly enhance the visual appeal and engagement of your blog posts. Consider adding relevant and high-quality visuals to support your content and make it more compelling. Visuals also break up long blocks of text and provide additional value to your readers.
Step 6: Rewrite the introduction and improve storytelling
Capture readers’ attention with a compelling introduction
The introduction of your blog post is your chance to capture readers’ attention and encourage them to continue reading. While updating your blog posts, focus on improving the quality and impact of your introductions. Craft compelling opening sentences and clearly state the purpose and benefits of reading the article.
Tell a story to engage and entertain readers
Storytelling is a powerful technique to engage and entertain readers. Consider incorporating storytelling elements in your blog posts to make them more relatable and memorable. Share personal experiences, anecdotes, or case studies that add a unique human perspective to the content.
Inject a unique human perspective into the content
Adding a unique human perspective to your blog posts can set them apart from generic and impersonal articles. Infuse your writing with your own voice, opinions, and insights. Share personal stories or anecdotes that provide a fresh and relatable perspective on the topic. This human touch can greatly enhance the value and appeal of your content.
Step 7: Monitor keyword performance and update affiliate posts
Regularly track keyword rankings using SEO tools
To measure the success of your content updates, regularly track keyword rankings using SEO tools like Google Analytics and Google Search Console. Monitor how your updated blog posts perform in search engine rankings and make adjustments as needed. This will help you stay focused on your SEO goals and identify areas for improvement.
Update affiliate posts based on keyword performance
If you have affiliate blog posts, it’s crucial to update them based on keyword performance. Analyze how well your affiliate posts are ranking and generating conversions. Update the content as necessary to ensure accuracy, relevance, and maximum revenue potential. Regularly review and optimize your affiliate posts to stay competitive in the market.
Ensure accuracy of reviews and product information
In affiliate blog posts, accuracy is key to maintaining credibility and trust with your audience. Regularly review and update the reviews and product information in your affiliate posts. Ensure that the information is up to date and reflects the current state of the products or services you are promoting. Accuracy builds trust and improves the overall quality of your content.
Step 8: Optimize technical aspects
Optimize headings and subheadings (H1, H2, etc.)
Headings and subheadings play a crucial role in the organization and structure of your content. Optimize your headings and subheadings by using relevant keywords and making them clear and descriptive. Properly formatting your headings and subheadings with HTML tags (H1, H2, etc.) helps search engines understand the hierarchy of your content.
Update meta descriptions and schema markup
Meta descriptions are short summaries of your blog posts that appear in search engine results. When updating your blog posts, review and update the meta descriptions to accurately reflect the content and entice users to click. Additionally, consider updating the schema markup on your blog posts to provide search engines with structured data that improves visibility and click-through rates.
Consider adding linkbait assets such as infographics or interactive elements
To enhance the quality and appeal of your blog posts, consider adding linkbait assets such as infographics or interactive elements. Infographics visually summarize information and can be easily shared and linked to. Interactive elements, like quizzes or calculators, engage users and encourage them to interact with your content. These assets can boost the value and shareability of your blog posts.
Step 9: Add new information and supplemental content
Update with at least 250 words of new information
To ensure that your content updates are considered legitimate by search engines, add at least 250 words of new information to your blog posts. This can include additional insights, recent developments, or updated statistics. Adding new information keeps your content fresh and relevant, increasing its chances of ranking higher on search engine result pages.
Enhance value with a unique human perspective
When updating your blog posts, aim to enhance their value with a unique human perspective. Share personal experiences, opinions, or insights that provide a fresh and relatable viewpoint. This human touch adds a layer of authenticity and engagement to your content, making it more valuable to your readers.
Add supplemental information to enrich the content
Supplemental information can enrich the content of your blog posts, providing additional value to your readers. This can include links to relevant articles, studies, or resources, as well as quotes from industry experts or thought leaders. Adding supplemental information enhances the credibility and depth of your content.
Step 10: Regularly review and adjust
Analyze and adjust H1 titles and yearly updates
Regularly analyze and adjust the H1 titles of your blog posts to ensure they accurately reflect the content and target keywords. H1 titles play a crucial role in search engine optimization and user engagement. Additionally, consider implementing yearly updates for your blog posts to keep them fresh and relevant.
Implement a standard operating procedure (SOP)
To streamline the process of updating your blog posts, consider implementing a standard operating procedure (SOP). This outlines the specific steps and guidelines to follow when updating your content. Having an SOP in place ensures consistency and efficiency in your content updating efforts.
Focus on revenue generation, not just traffic
While updating your blog posts, remember to focus on revenue generation rather than just increasing traffic. Prioritize updates based on revenue potential and ranking on search engine result pages. By directing your efforts towards the most valuable content, you can maximize your revenue and achieve your business goals.
Updating old blog posts is a crucial aspect of maintaining a successful and profitable website. By following this 10-step framework, you can effectively update and rank your blog posts on Google. Remember to evaluate revenue potential, assess current rankings, consider freshness, monitor keyword performance, create a content updating timeline, perform grammar checks and update on-page SEO, conduct a link audit, evaluate content structure and formatting, rewrite the introduction and improve storytelling, monitor keyword performance and update affiliate posts, optimize technical aspects, add new information and supplemental content, and regularly review and adjust your strategies.
By implementing these steps, you can ensure that your blog posts remain relevant, engaging, and profitable in 2023 and beyond.