The name of this article is “The Author’s 19-Day Marathon on TikTok Live.” In this article, the author shares their experience of going live on TikTok for 19 consecutive days. They discuss various aspects such as the length of the live streams, the different niches and topics they tried, and the impact it had on their followers, engagement, and sales. The author also talks about how live streaming can help gain followers, attract new clients, and provide valuable data for future content creation. Overall, this article provides insights and lessons learned from the author’s marathon of live streaming on TikTok.
The 19-day marathon on TikTok live
I went live on TikTok for 19 days straight, holding live streams that varied in length from 10 minutes to 6 hours. While the results were not amazing, I was able to gather valuable data that I can now share. As a marketer, I make decisions based on data, so this experiment was a valuable learning experience for me.
During the 19 days, I tried different niches and topics for my live streams. I talked about digital marketing, dating, and even did product reviews. I wanted to see if the length of the live stream had any impact on its reach and engagement. One theory I tested was that longer live streams would result in more push from the TikTok algorithm. However, I did not find this to be true. Whether the live stream was 10 minutes or 6 hours long, I did not notice any significant push or retention from the algorithm.
While the results may not have been amazing in terms of reach and engagement, going live on TikTok did have a positive effect on my older videos. After going live, I noticed an increase in interaction on my older videos. It seemed like the live stream was pushing out more of my other content. Additionally, going live also led to sales the next day. I had promoted certain products during the live streams, and the following day, I saw an increase in sales for those products. This was a clear indication that going live can have a direct impact on conversions.
In terms of gaining followers and attracting clients, going live proved to be effective. I was able to gain followers and even attracted new clients for one-on-one consultations. However, I did notice that the type of live stream mattered. Digital marketing live streams brought in more of my desired audience compared to unboxing videos. This meant that I was able to attract the right kind of followers and clients through targeted live streams.
One important thing to note is that going live with a product immediately removes it from the sample list. TikTok requires creators to make a video featuring a free sample and keep it up for 3 days. After that, the product is theirs to do as they please. However, if you choose to go live with the product, it falls off your sample list immediately. This means that you can acquire more samples and continue promoting different products through live streams.
Utilizing TikTok live stream recordings
One valuable feature of TikTok is that it records your live streams for you to review and analyze. This can be incredibly helpful in planning future content. By reviewing the recordings, you can see which parts of the live stream received the most engagement and clicks. This information can guide you in creating more impactful videos in the future.
The live replays in TikTok’s Creator Tools provide insights into your best moments during the live stream. You can see when you had the most clicks and when the highest number of people were watching. This data gives you a better understanding of what resonated with your audience, allowing you to create more effective content in the future. You can also use these clips from the live replays to create standalone videos, giving your audience a chance to watch and engage with the highlights of your live stream.
Optimal length for unboxing live streams
When it comes to unboxing live streams, shorter seems to be better. An hour or less is the optimal length for editing and overall quality. Longer live streams can be harder to edit and may not provide the same level of quality content. Keep in mind that the goal of an unboxing live stream is to showcase the product and generate interest in it. By keeping it concise and focused, you can create a more engaging and impactful experience for your viewers.
Separating engagement and shop-related live streams
It’s important to keep engagement and rewards streams separate from TikTok shop-related content. When you are running a TikTok shop, there may be rules and guidelines that you need to follow regarding chitchat and promotions. Separate live streams dedicated to engagement and rewards can be a great way to interact with your audience and build a strong community. On the other hand, shop-related live streams should focus solely on showcasing and promoting your products.
Frequency of going live
Going live more often can help push out your content to a larger audience. It keeps you visible and increases your chances of reaching new viewers. However, it’s important to note that live marathons are not necessary for impact. Consistency is key, so finding a balance that works for you is crucial. Whether you choose to go live once a week or multiple times a week, the goal is to maintain a consistent presence and engage with your audience regularly.
In conclusion, going live on TikTok can have various effects on your content and engagement. While longer live streams may not result in significant push from the algorithm, they can still increase interaction on older videos and lead to sales the next day. Targeted live streams can attract followers and even bring in new clients for consultations. By utilizing the live stream recordings, you can gather valuable data and insights for planning future content. When it comes to unboxing live streams, shorter is better for editing and overall quality. It’s important to separate engagement and shop-related live streams to maintain focus and adhere to any guidelines. Finally, going live more often can help increase visibility and push out your content, but live marathons are not necessary for impact.