“The Niche Pursuits News podcast is back with another informative episode covering a range of SEO news topics. In this edition, they dive into Google’s core update for October and the simultaneous release of the spam update. The podcast explores various subjects including Google’s antitrust lawsuit, SGE Lite, AI-powered search, and the use of click data in ranking. Spencer and Jared also share updates on their own niche sites, and offer strategies for recovering from the recent Helpful Content Update that impacted many affiliate websites in the industry. If you’re looking for valuable insights and analysis on these topics, this episode is a must-listen!”
On this week’s episode, Spencer and Jared kick off the podcast with an in-depth discussion on Google’s recent core update and spam update. They explore how these updates may impact your site and provide insights on recovering from the Helpful Content Update. Additionally, they cover a wide range of SEO news and trends, including the use of AI-generated content, the importance of recurring visitors, and the potential implications of Google using click data in rankings. With so much valuable information packed into this episode, you won’t want to miss it. Tune in and stay informed with the latest news in the SEO world!
The Niche Pursuits News podcast
Covers various SEO news topics
Welcome back to another episode of The Niche Pursuits News podcast! In this week’s episode, we have a lot of SEO news and updates to cover, so buckle up and get ready for some valuable information.
Recent Updates
Google’s core update for October
Google recently announced their core update for October. It’s been about one week since the update was rolled out, and it usually takes about two weeks for it to fully take effect. If you’ve noticed some fluctuations in your site’s rankings, it could be due to this core update. However, the impact seems to be minimal, so there’s no need to panic.
Spam update
In addition to the core update, Google also released a spam update. These updates were launched almost simultaneously, making it difficult to analyze their effects individually. If you notice negative impacts on your site’s rankings and you engage in spammy practices, it’s likely a result of the spam update. However, if you don’t engage in spam and still see negative effects, it’s more likely due to the core update. Understanding which update is affecting your site can help you develop a recovery strategy if needed.
Spencer’s News Niche Website
Driving traffic from Facebook
Spencer shares an exciting project he’s been working on—a news niche website created with his kids. The goal of this website is to drive traffic from Facebook. Spencer has built up a Facebook page with 30k followers, and the website has received 27k visitors over the last month. He plans to report back on his progress as he aims to join Mediavine in the coming months. This serves as an example of utilizing social media platforms to boost website traffic.
Podcast Topics
Google’s antitrust lawsuit
One of the hot topics in the SEO world right now is Google’s antitrust lawsuit. This lawsuit raises concerns about Google’s market dominance and its potential impact on competition. We delve into the details of the lawsuit and discuss its potential implications for SEO and online businesses.
SGE Lite
SGE Lite, a recent development from Google, is another topic we cover. This new feature allows users to perform AI-powered searches that generate images based on search queries. We examine the potential uses and implications of this technology and how it can impact SEO strategies.
AI-powered search
AI-powered search is a fascinating subject that we explore in this episode. We discuss how AI is being used to enhance search results and improve user experience. We examine the benefits of AI-powered search and what it means for SEO professionals and website owners.
Use of click data in ranking
Google’s use of click data in ranking algorithms is an intriguing topic. We discuss the potential impact of click data on search engine rankings and whether it affects relevancy and user metrics. Understanding this aspect of Google’s ranking system can help SEO professionals optimize their websites accordingly.
Spencer and Jared’s Niche Sites
Sharing updates
Spencer and Jared share updates on their own niche sites. They discuss the progress they’ve made, challenges they’ve faced, and strategies they’ve implemented to drive traffic and improve rankings. They provide valuable insights based on their firsthand experiences, offering listeners practical tips and advice for managing their own niche sites.
Rank IQ Study
Bloggers using Rank IQ had higher Google traffic
We present an exciting study conducted by Rank IQ. The study compared bloggers using Rank IQ with those who did not use the SEO tool. The results showed that bloggers using Rank IQ experienced significantly higher Google traffic than their counterparts. This study highlights the effectiveness of Rank IQ in optimizing content and driving organic traffic.
October Core Update
Slight fluctuations in rankings
The October core update has caused some fluctuations in rankings for certain websites. While the impact is minimal, it is important to monitor your site’s performance and make adjustments if necessary. Understanding the effects of the core update can help you navigate any changes in search engine rankings.
Released simultaneously with spam update
The October core update was released simultaneously with a spam update, making it challenging to analyze their separate impacts. If you notice negative effects on your site’s rankings and engage in spammy practices, it’s likely due to the spam update. However, if you don’t engage in spam and still experience negative impacts, it’s more likely due to the core update. Distinguishing between the two updates can help you develop an effective recovery strategy.
Impact of the Helpful Content Update
Affiliate websites in niche industry affected
The Helpful Content Update had a significant impact on affiliate websites in the niche industry. Many sites experienced a decrease in rankings and traffic as a result of this update. We discuss the possible reasons behind this update and its implications for affiliate marketers.
Strategies for recovery
Recovering from the effects of the Helpful Content Update requires a strategic approach. We provide insights into potential strategies for recovering from the update. These strategies include improving key metrics, increasing navigational queries, and enhancing website pages to improve rankings in AI classifiers. We also share real-life examples of successful recovery attempts by industry experts.
Trends and Analysis
Shorter focus content ranking better
One notable trend following the Helpful Content Update is that shorter focus content tends to rank better. In-depth content, on the other hand, has seen a decline in rankings. We explore the reasons behind this shift and offer suggestions for creating effective, concise content that resonates with both users and search engines.
Decline of in-depth content
As mentioned earlier, in-depth content has experienced a decline in rankings. We delve into the potential reasons behind this decline and discuss strategies for incorporating in-depth content effectively into your website to maintain a strong online presence.
New sites spared by update
Interestingly, new sites seem to have been largely unaffected by the Helpful Content Update. This is likely because Google hadn’t assessed their helpfulness yet. We dissect this trend and its implications for new website owners looking to establish their online presence.
AI-generated content less affected
AI-generated content appears to be less impacted by the Helpful Content Update compared to non-unique content. We discuss this finding and its significance for content creators. Understanding the role of AI-generated content in SEO can guide website owners in adapting their content strategies to meet evolving search engine requirements.
Conclusion and Gratitude
We would like to express our gratitude for tuning in to this week’s episode of The Niche Pursuits News podcast. We hope you found the information and insights provided valuable and applicable to your own SEO endeavors. Have a great weekend, and don’t forget to engage with our newsletter by liking, commenting, or leaving a review. Your feedback helps us continue to deliver valuable content. Thank you, and see you next time!