In the latest episode of The Niche Pursuits News podcast, Spencer and Jared bring you all the latest happenings in the world of SEO. They discuss Danny Sullivan’s response to a tweet about “chasing the algorithm” and share insights on EEAT and the “perfect” page formula. Spencer also plans to put all his podcast videos on a new YouTube channel, while Jared focuses on growing his Weekend Growth newsletter. They also delve into two weird niche sites, DudeRanch.com and Dogica, and discuss The Verge’s article about Google and SEO. The article explores how Google has shaped the internet and influenced website design and content creation, emphasizing the shift towards creating content that aligns with what Google wants rather than what users want.
Welcome back to The Niche Pursuits News podcast! On this episode, Spencer and Jared cover a wide range of topics related to SEO, website development, and content creation. They dive into Danny Sullivan’s response to an article about SEO and Google, discuss two interesting niche websites, and share updates on their own projects. The Verge’s article about Google’s influence on the internet also sparks an intriguing discussion about how websites have become homogenized and optimized for Google’s search algorithms. So grab your headphones and tune in to the latest episode to stay informed and inspired in the world of SEO!
The Niche Pursuits News podcast discusses the latest happenings in the world of SEO
Hello, and welcome to the latest episode of The Niche Pursuits News podcast! Spencer and Jared are back this week to bring you all the latest happenings in the world of SEO and to break the news down. There’s a lot to talk about, so let’s get started!
Danny Sullivan’s insights on EEAT and the ‘perfect’ page formula
In this episode, the hosts start by discussing insights shared by Danny Sullivan, Google Search Liaison, in response to a tweet about “chasing the algorithm.” Sullivan discussed the importance of expertise, authoritativeness, and trustworthiness (known as EEAT) in ranking highly on Google search. He also addressed the idea of a “perfect” formula for ranking and emphasized that there is no such thing. This insight provides valuable guidance for website owners who are trying to understand and navigate the ever-changing world of SEO.
Spencer’s plan for a new YouTube channel for podcast videos
Next, Spencer shares his plan to create a new YouTube channel specifically for the podcast videos. He explains that this decision is driven by a desire to reach a wider audience and engage with viewers in a different way. By having a dedicated channel, it will be easier for listeners to find and watch the podcast episodes. Spencer also addresses the question of whether he will move existing videos to the new channel and provides his reasoning behind the decision.
Jared’s goal to grow Weekend Growth newsletter through paid listings
Jared takes his turn to discuss his goal of growing the Weekend Growth newsletter. He shares the story behind the site, highlighting its excellent visuals and branding. The newsletter monetizes through paid listings, and Jared is focused on increasing its reach and attracting more subscribers. He discusses the strategies he plans to implement to achieve this goal, demonstrating the importance of consistent effort and adaptability in building a successful newsletter.
Discussion of two niche sites: DudeRanch.com and Dogica
The hosts also discuss two interesting and niche websites: DudeRanch.com and Dogica. DudeRanch.com offers a directory of dude ranches and generates revenue through paid listings and ads. The hosts express admiration for the success and revenue generation of this niche site. They also mention Dogica, a website offering dog rental services, which generates revenue through partnerships and ads. These niche sites serve as intriguing examples of unique online businesses and highlight the diversity of opportunities in the digital world.
The Verge’s article on Google and SEO
In this part of the podcast, the hosts dive into an article published by The Verge that explores Google’s influence on website design and content creation. The article argues that websites have become homogenized and optimized for Google’s search algorithms. Rather than focusing on user experience and engagement, content creators often prioritize what they believe Google wants. The hosts find this perspective thought-provoking and discuss the implications it may have for the future of SEO and online content.
Google’s influence on website design and content creation
The hosts delve into the ways in which Google has shaped the internet landscape, particularly in terms of website design and content creation. They acknowledge that Google’s emphasis on factors like mobile-friendliness and page speed has influenced the way websites are designed. They also highlight the importance of optimizing content for search engines, leading to a more formulaic approach to content creation.
Websites becoming homogenized and optimized for Google
Building on the previous point, the hosts discuss how websites have started to look similar due to their focus on optimization for Google. While the intention may be to improve search rankings, this approach can result in a lack of uniqueness and variety in website design. The hosts express their concern about this trend and reflect on the importance of maintaining a balance between optimization and creativity.
Content creators prioritizing Google over user focus
The hosts address the argument made in The Verge’s article that content creators often prioritize what they think Google wants, rather than focusing on what users want. They discuss the potential impact on user experience and satisfaction when content is created primarily with search engine algorithms in mind. They also emphasize the importance of creating valuable and engaging content that meets the needs of the target audience.
Danny Sullivan’s response to The Verge’s article
Following the discussion of The Verge’s article, the hosts delve into Danny Sullivan’s response to the piece. Sullivan clarifies that there is no perfect formula for ranking highly in Google search. He emphasizes that while factors like expertise, authoritativeness, and trustworthiness are crucial, there is no specific set of criteria that guarantees top rankings. Sullivan also addresses the misconception that author bylines and about pages are ranking factors, stating that they are more for readers and publications rather than Google’s algorithm. Lastly, Sullivan highlights Google’s efforts to address spammy and low-quality content, emphasizing their continued commitment to improving search results.
Updates from Co.uk website
The hosts provide updates from the Co.uk website, discussing recent topics and conversations. They share their plans for new content and projects in the future, demonstrating their dedication to providing valuable and engaging content for their audience. Additionally, they reveal their decision to create a separate YouTube channel for the podcast as a way to reach and connect with more viewers. The hosts also mention their focus on growing their email list for the newsletter, showcasing their commitment to fostering a thriving community around their content. Lastly, they celebrate the success of their niche website DudeRanch.com and the revenue it generates through paid listings and ads. They also mention the discovery of another niche website, Dogica, which offers dog rental services and generates revenue through partnerships and ads.
Content discussing modern appearance and potential events
In this segment, the hosts discuss content centered around modern appearance and potential events. They explore various ways to monetize website traffic related to pets, highlighting the diverse opportunities for revenue generation in the pet niche. They express a mix of intrigue and discomfort about revamping a historical site, underscoring the challenges and considerations involved in updating a site with historical significance. The hosts also mention a niche website and express gratitude to the audience for listening to the podcast, acknowledging the importance of audience support and engagement. Lastly, they touch on the podcast’s sponsorship by Search Intelligence, a company that offers link building and PR campaigns, further emphasizing the relevance and value of their content to SEO professionals and enthusiasts.
And that brings us to the end of another episode of The Niche Pursuits News podcast. We hope that we helped catch you up to speed on all the latest news in SEO, website development, and content creation. See you next Friday!