In this episode of the Niche Pursuits News Podcast, prepare yourself for a jam-packed session filled with important and interesting headlines in the SEO, digital marketing, and content creation realm. From Google’s November core update to bug fixes that impact Discover traffic, this episode covers all the latest updates you need to know. Alongside discussions on Google AdSense, placing ads among organic results, and Google’s EEAT Knowledge Graph, you’ll also get insights into Spencer’s second faceless YouTube channel and Jared’s experiences with his Amazon Influencer side hustle. And don’t forget to check out two weird niche sites, Astronaut.io and Who’s Dated Who. With so much valuable information to share, this episode is definitely one you don’t want to miss!
Google Updates
November Core Update
Google has announced a November core update that has just started rolling out. This update involves an improvement to a different core system than the previous October update. It’s interesting to note that Google considers different systems as the core of its ranking process. The update is expected to take a few days to fully roll out, so we can expect to see its impact over the weekend. It’s always exciting to see how these core updates change the search landscape and affect website rankings. Keep an eye on your website’s performance and traffic to see if there are any significant changes.
Bug Fix for Discover Traffic
A bug in Google’s October 2023 core update impacted Google Discover traffic. However, Google has fixed this bug, and sites that were previously receiving Discover traffic may now see an increase in traffic related to Discover. This bug specifically affected sites that were already receiving traffic from Discover, and there is confusion as to whether it also impacted sites that started receiving Discover traffic after the bug was fixed. It’s important to keep an eye on your website’s Discover traffic and monitor any changes in traffic patterns to ensure that your site is performing well.
The State of the Internet
The Verge Article
The Verge recently published an article raising questions about who is to blame for the state of the internet. The article discusses whether SEO experts or Google should be held accountable for any negative impact on the internet. It’s an interesting perspective to consider, as SEO practices and changes in Google’s algorithms have certainly had a significant impact on how content is created and consumed online. The article provides a critical examination of the current state of the internet and prompts us to question our own roles in shaping it.
Blame on SEO Experts and Google
The Verge article raises an important question about whether SEO experts or Google are to blame for the current state of the internet. It’s a complex issue with no clear answer. On one hand, SEO experts have played a crucial role in optimizing content and improving online visibility. On the other hand, Google’s algorithms and updates have also shaped the way content is ranked and displayed in search results. Both parties have had significant influence on the internet, and it’s essential to have an open and honest dialogue about their responsibilities and the impact of their actions.
Google AdSense
Ads Among Organic Results
Google has been testing the placement of ads among organic search results. This has caused mixed reactions within the digital marketing and SEO community. While some experts argue that this can improve ad visibility and drive more clicks, others are concerned that it may negatively impact organic search results and user experience. It’s essential to closely monitor how these changes unfold and assess their impact on organic rankings and ad performance.
Revenue Share Structure Update
Google AdSense, the popular advertising program, is updating its revenue share structure. The program will now pay publishers based on impression payments, rather than per click. This change aims to provide a more consistent and predictable revenue stream for publishers. Publishers should review their AdSense settings and strategies to ensure they are optimizing their ad performance and maximizing their earnings.
EEAT Knowledge Graph
Delivering Credible Content
Google’s Expertise, Authoritativeness, and Trustworthiness (EAT) knowledge graph update focuses on delivering credible and expert content to users. This update emphasizes the importance of high-quality and trustworthy sources in search results. Websites that can establish their expertise and authority on specific topics are more likely to rank well. It’s important for content creators and website owners to focus on producing well-researched, accurate, and authoritative content to meet Google’s EAT requirements.
Impact on Personal Brand SERPs
The EEAT knowledge graph update has had a significant impact on personal brand SERPs (Search Engine Results Pages). The update has led to an increase in the number of personal brand SERPs featuring a knowledge panel. This means that more individuals can have their personal brand showcased prominently in search results. It’s crucial for individuals to focus on building their online presence, optimizing their personal brand content, and taking steps to improve their EAT factors to appear in knowledge panels and gain more visibility in search results.
Personal Experiences
Spencer’s Faceless YouTube Channel
In this episode, Spencer provides an update on his second faceless YouTube channel. Unfortunately, the stats for this channel have been underwhelming, with relatively low views and earnings. This highlights the importance of execution and strategy when it comes to YouTube channels. While having a niche or unique concept is essential, it’s equally important to focus on content quality, promotion, and engagement to drive views and monetization.
Jared’s Amazon Influencer Side Hustle
Jared shares his personal experience with his Amazon Influencer side hustle. He mentions that October was his worst month ever in terms of earnings for this side hustle. The Amazon Influencer Program can be volatile in terms of earnings, as it heavily depends on factors such as product availability, popularity, and consumer demand. This highlights the need to diversify income streams and not solely rely on one side hustle or platform for financial stability.
Weird Niche Sites
Astronaut.io
One of the weird niche sites discussed in this episode is Astronaut.io. This website showcases YouTube videos with zero views. It sources and displays these unpopular videos for users to watch. The speaker finds the concept of finding videos with zero views on YouTube fascinating and intriguing. The videos uploaded on Astronaut.io are unnamed, unedited, and often have almost zero previous views. Exploring the “long tail” of YouTube’s videos that don’t receive many views can be an interesting way to discover content and gain insights into real people and the real world.
Who’s Dated Who
Another weird niche site mentioned in this episode is Who’s Dated Who. This website provides information on celebrity dating history. The site features a ranking system and includes display ads. The speaker discusses the website’s traffic and speculates on the potential revenue it generates from ad placement. They also mention the presence of a forum and sponsored content within the site. Who’s Dated Who is described as having a significant amount of branded traffic and ranking well for generic terms. It serves as an intriguing example of a niche site that likely earns a significant amount of ad revenue while providing content that appeals to a specific audience.
Sponsored Segment
Search Intelligence Agency
This episode is sponsored by Search Intelligence Agency. The agency showcases its success in building digital PR links to clients’ websites. By leveraging seasonal trends, Search Intelligence Agency creates PR campaigns that earn high-quality links from reputable websites. They provide an example of a campaign that resulted in natural placements in big websites such as Life Hacker and Daily Record. If you’re looking to build digital PR links and improve your website’s visibility, consider reaching out to Search Intelligence Agency for expert assistance.
Conclusion
This episode of the Niche Pursuits News Podcast covered various updates and topics related to Google, SEO, personal experiences, and niche websites. We learned about Google’s November Core Update and its impact on Discover traffic. The Verge article raised questions about who is responsible for the state of the internet, SEO experts, or Google. We also got updates on Google AdSense, the EEAT Knowledge Graph, and personal experiences from Spencer and Jared. The episode also highlighted two interesting niche sites: Astronaut.io and Who’s Dated Who. Finally, we heard from the sponsor, Search Intelligence Agency, about their success in building digital PR links.