“The Power of Curated Collections in SEO” is an article that explores the effectiveness of curated collections as an SEO strategy. It highlights the concept of gathering scattered information on a topic and consolidating it in one place to provide value to users. The article also introduces the concept of reverse outreach, which focuses on attracting bloggers and journalists to your site by offering the information they are searching for. Additionally, the article delves into the importance of bottom-of-the-funnel content that targets keywords closer to a purchase decision and discusses the significance of creating AI-proof content that offers unique insights that AI cannot replicate. Furthermore, it emphasizes the strategy of riding the wave by targeting trending keywords and the concept of time to value that prioritizes delivering valuable information quickly to enhance user experience and increase rankings. The article draws inspiration from a video by Brian Dean titled “SEO: What’s Working RIGHT NOW In 2023.”
The Power of Curated Collections in SEO
What are curated collections?
Curated collections are an effective SEO strategy that involves gathering scattered information on a topic and putting it in one place, providing value to users. This can be in the form of blog posts, articles, or resource pages that compile relevant and high-quality content from various sources. Curated collections are designed to serve as a comprehensive resource for users who are looking for specific information and want to avoid the hassle of searching multiple websites.
Why are curated collections effective for SEO?
Curated collections offer several benefits for SEO. Firstly, they provide a user-friendly experience by saving users time and effort in finding information. When users come across a curated collection that fulfills their search query, they are more likely to stay on the page, engage with the content, and potentially share it with others. This increased user engagement signals to search engines that the curated collection is valuable and relevant, which can lead to improved organic rankings.
Curated collections also have the potential to attract backlinks naturally. When a curated collection provides valuable and unique information, it becomes a go-to resource for other websites, bloggers, and journalists. These individuals may reference or link to the curated collection in their own content, which can generate high-quality backlinks. Backlinks are a key ranking factor for search engines as they indicate the authority and trustworthiness of a website.
Furthermore, curated collections can help websites target long-tail keywords that are often less competitive. By organizing and presenting information on specific niche topics, websites have the opportunity to rank for keywords that have lower search volume but higher user intent. This can lead to increased organic visibility and targeted traffic.
How to create curated collections
Creating curated collections involves thorough research, organization, and presentation of the gathered information. Here are the steps to create effective curated collections for SEO:
- Choose a topic: Select a topic that is relevant to your website and aligns with your target audience’s interests and needs. It should be specific enough to provide unique value but broad enough to have sufficient content to curate.
- Research: Conduct comprehensive research on the chosen topic to identify high-quality and relevant content from various sources. This can include articles, blog posts, case studies, infographics, videos, and more. Make sure to collect content that adds value and offers a different perspective or unique insights.
- Organize and categorize: Once you have gathered the content, organize and categorize it in a logical and user-friendly manner. This can be done using subtopics, themes, or any other method that makes sense for the curated collection.
- Create engaging content: Write an introduction or overview that provides context for the curated collection. Additionally, consider adding your own commentary or insights to showcase expertise and add value for users. Ensure that the content is well-written, engaging, and informative.
- Optimize for SEO: Incorporate relevant keywords into the curated collection’s title, headings, and meta description. Also, optimize the URL structure, image alt tags, and other on-page factors to improve search engine visibility.
- Design and formatting: Pay attention to the design and formatting of the curated collection. Use headings, bullet points, and visuals to improve readability and user experience. Make sure the content is mobile-friendly and loads quickly to enhance user satisfaction.
- Promote and share: Once the curated collection is published, promote it through various channels, including social media, email newsletters, and relevant online communities. Encourage sharing and engagement to increase its visibility and reach.
Examples of successful curated collections
Curated collections can be found across various industries and niches. Here are a few examples of successful curated collections:
- Startup List Posts: Exploding Topics, a website focusing on emerging trends, has a curated collection of startup list posts. These posts compile startups from different industries, such as SaaS, fintech, and education, along with relevant statistics and information. This curated collection provides a valuable resource for individuals interested in exploring innovative startups.
- Company Stats Pages: Backlinko, a prominent SEO blog, features curated collections of company stats pages. These pages compile statistics about well-known companies, such as Tesla, Uber, and Twitter, that are not easily accessible elsewhere. By curating this information in one place, Backlinko attracts visitors searching for specific company-related statistics and generates valuable traffic.
- Business Trends: Exploding Topics also curates collections of business trends. These collections examine various emerging trends and provide insights into their growth and impact. By curating and analyzing trends, Exploding Topics offers unique value to users looking for the latest developments in their industries.
These examples demonstrate how curated collections can effectively attract users, provide valuable information, and generate organic traffic by consolidating scattered content into a comprehensive resource.
By implementing curated collections in your SEO strategy, you can enhance user experience, improve organic rankings, attract backlinks, and establish your website as a valuable and trusted resource in your niche.